Octopus Ink is a boutique agency focused on CRM strategy, branding and strategic creative campaigns. We’re small enough that your ideas shape the work and big enough to deliver for established brands. Octopus is not just a place to work – we make time to play together too, with team experiences, Launch Parties and our favourite time of day… Team Lunches! If you thrive in an environment that rewards self-motivation, openness, honesty and the freedom to take risks, we’d love to talk to you about joining the OctoFam.
Role
We are seeking an experienced and dynamic Account Director to lead our client accounts and work alongside our creative and strategy teams to deliver innovative solutions. As the primary point of contact for clients, you will guide them through the project lifecycle from concept to completion, ensuring exceptional service and building long-term relationships.
The Account Director adds value to Octopus Ink and its client base through strategic leadership and proactive account growth. This includes, but is not limited to:
· Being a trusted, senior-level partner to our clients
· Shaping CRM, brand and campaign strategies that drive measurable results
· Keeping accounts profitable, on time and on budget
· Growing existing client relationships and winning new business
· Developing and mentoring the next generation of OctoTeam account leaders
Key Responsibilities
Client Management & Relationship Building
· Develop and maintain strong relationships with key clients, with a deep understanding of their business objectives, goals and challenges
· Act as the main point of contact for clients, addressing questions, concerns and feedback
· Present agency strategies and ideas to clients, leading discussions and gaining buy-in
· Meet with clients in person across the GTA to build trust and stay close to their business
Project Management
· Oversee the day-to-day operations of client accounts, ensuring projects are delivered on time, within budget and to the highest standard
· Lead coordination between creative, web development and production teams to meet and exceed client expectations
· Manage multiple accounts simultaneously, prioritizing tasks and managing resources effectively
Strategy Development
· Develop and lead comprehensive, data-driven marketing and communication strategies, including CRM programs, brand initiatives and integrated campaigns
· Ensure the agency’s strategic direction aligns with client objectives, providing insight and guidance as needed
Financial Ownership
· Develop and manage account budgets, ensuring efficient allocation of resources
· Monitor financial performance, keeping projects on budget and within scope
· Identify scope changes early and manage change orders with clients
Team Leadership
· Mentor and support account managers, coordinators and other team members through guidance, feedback and professional development
· Lead by example, fostering a positive and collaborative team culture
Business Development
· Drive the organic growth of client accounts by expanding services and generating incremental revenue
· Proactively seek out and close new opportunities for both repeat and new business
· Support the proposal and pitch process for new clients, working closely with the President
Reporting & Analytics
· Track campaign performance and provide clients with clear reports and actionable insights
· Analyze data to refine strategies and recommend improvements for future campaigns
Skills & Qualifications
· Experience: Minimum of 5–7 years in account management, with at least 2 years in a leadership role, preferably in an agency environment
· Industry Knowledge: Strong understanding of marketing, advertising, branding, digital and traditional media; experience with CRM strategy is a strong asset
· Project Management: Proven experience managing projects from concept to execution, with a track record of delivering on time and within budget
· Leadership: Ability to inspire, mentor and guide a team, and to manage client relationships at a senior level
· Communication: Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively
· Problem-Solving: Strong ability to anticipate challenges and address client concerns effectively
· Time Management: Excellent organizational skills with the ability to juggle multiple accounts and deadlines
· Mobility: Valid driver’s licence or reliable means of travel to client meetings across the GTA
