Company Description Okotoks Ford Lincoln is a Ford and Lincoln dealership in Okotoks, Alberta, and part of the Wood Automotive Group, one of the largest dealership groups in Western Canada. For over 20 years, the dealership has focused on personal service, fair pricing, and total customer satisfaction. Supported by well-planned facilities and professional staff, Okotoks Ford Lincoln offers a wide selection of new Ford trucks, SUVs, cars, Lincolns, and diverse preowned vehicles for different budgets. The dealership also provides repair and service for all makes and models, serving customers from Okotoks, Turner Valley, Black Diamond, South Calgary, and surrounding areas. Okotoks Ford Lincoln is an AMVIC Licensed Business, committed to ethical and compliant automotive sales and service.
Role Description This is a full-time, on-site Salesperson role based at Okotoks Ford Lincoln in Okotoks, AB. The Salesperson will greet and engage customers in the showroom and on the lot, listen to their needs, and recommend suitable new and preowned vehicles. Responsibilities include conducting test drives, explaining vehicle features and benefits, preparing price quotes, and guiding customers through financing, warranties, and add-on options. The role involves maintaining product knowledge on Ford and Lincoln vehicles, staying informed about inventory and promotions, and accurately completing sales documentation in line with dealership and AMVIC requirements. The Salesperson will also follow up with prospects and existing customers, build long-term relationships, and contribute to a positive, customer-focused team environment.
Qualifications
- Strong customer service, relationship-building, and interpersonal skills, with the ability to communicate clearly and professionally.
- Sales and negotiation abilities, including experience closing deals, handling objections, and working toward individual and team targets.
- Basic financial acumen for discussing payment options, financing, leasing, and value-added products in an accurate and transparent manner.
- Organizational and time-management skills to manage multiple customers, follow-ups, and documentation efficiently.
- Comfort with digital tools and dealership systems (CRM software, email, online inventory platforms, and standard office applications).
- Interest in and ability to learn automotive product knowledge, including features, trims, and benefits of Ford, Lincoln, and preowned vehicles.
- Prior experience in automotive sales or retail sales is an asset but not required; willingness to participate in ongoing training is essential.
- High school diploma or equivalent; additional education or certifications in business, sales, or a related field are considered an advantage.
- Valid driver’s license with a clean driving record and ability to conduct customer test drives safely.
