Optimec Consultants

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Added 29 days ago
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Marketing Executive
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Optimec Consultants

Marketing Executive

Laval, QC, Canada

Full-time

Apply on optimec.zohorecruit.com About employer

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Job details

Job type: Full-time
Experience: 4+ years of marketing-related experience
Posting language: English
Posted: Mar 6, 2024

Original job description

Key responsibilities and deliverables:

Work closely with the Sales team and wider TECHNIA technical teams to create, manage and optimise marketing campaigns within defined industries including Life Sciences, Transport, and Aerospace.

Work with the Sales team to develop ABM campaigns with the aim of expanding our reach into key customers, utilising a variety of channels including LinkedIn, email automation, and virtual events/webinars.

Work with the Marketing Manager and external agencies to support SEO, SEM and PPC strategies for each defined business area.

Support with the relationship and management of external marketing agencies.

Work closely with our software vendor, Dassault Systèmes on co-marketing activity including ensuring all reporting is in place.

Conduct and suggest ways to acquire industry and market analysis to identify new target markets or prospects.

Work with our Global marketing team where necessary to ensure alignment across the TECHNIA brand, Global campaigns and events, and Global PR.

Keep all marketing collateral up to date with regards to branding and accuracy of content, including webpages and offline collateral.

Support the Global Marketing team with the execution of annual global virtual and hybrid events.

General responsibilities:

Any other tasks that are reasonably assigned to you by your line manager, including development activities, which are within your capability and grade

Follow all company procedures and policies

Requirements

Behaviors:

Continuous learning and improvement
Demonstrate principles of teamwork
Personal accountability and commitment
- Go Explore
- Work Together
- Build Trust
- Keep Learning

Education qualifications:

University or college degree in marketing or related field
4+ years of marketing-related experience

Skills, knowlegde and abilities:

Excellent project management skills, ability to prioritise and organise workloads independently.
Happy to take initiative and develop own ideas when required.
Proven experience within a B2B marketing environment with a focus on lead generation.
Experience using marketing automation (ideally HubSpot or Zoho Marketing Automation) and content to create multi-channel campaigns to drive traffic, lead generation and conversions.
Experience using CMS (ideally WordPress), CRM (ideally Salesforce or Zoho CRM) and analytical tools such as Google Analytics.
Experience in utilising social media channels for brand awareness and lead generation.
Understanding of the engineering processes of both companies is an asset
Understanding of the Dassault Systèmes product offer an asset
Proficient in MS Office and Adobe Creative Suite an asset
Knowledge of Zoho Marketing tools and Hubspot an asset
Able to travel Canada and USA

Personal attributes:

Bilingual, Québecois French & English
Excellent communication and presentation skills in both French & English
Excellent learning skills
Organization and leadership skills
Resourceful, autonomous and self-motivated

Benefits

Flexible Schedule – Associate to the office in Laval, QC – Hybrid Office/Work from home
Occasional travel in Canada and USA
Insurance plan including dental and medical
Additional week of vacation between Christmas and New Year

Apply on optimec.zohorecruit.com About employer

More about this job

Responsibilities

The Marketing Executive at Optimec Consultants will build and manage marketing campaigns with the Sales team, including account-based campaigns across LinkedIn, email and virtual events. They will also coordinate with agencies, software partners and global teams, and keep marketing materials accurate and on-brand.

Requirements

Optimec Consultants needs candidates with 4+ years of B2B marketing experience focused on lead generation, plus hands-on use of marketing automation, a CMS, a CRM and analytics tools. Strong project management, initiative, and fluent bilingual French and English communication are essential.

Skills

HubSpot
Zoho Marketing Automation
Zoho CRM
Salesforce
WordPress
Google Analytics
Adobe Creative Suite
MS Office
LinkedIn
SEO
SEM
PPC
Email automation
ABM campaign management
B2B lead generation
Marketing campaign management
Project management
Social media marketing
Marketing analytics
Event marketing
Webinars
Market research
Content marketing
Agency management
Bilingual French and English communication

Benefits

Flexible schedule
Hybrid office and work from home
Dental and medical insurance
Additional week of vacation

Keywords

Marketing Executive
B2B marketing
lead generation
account-based marketing
ABM
marketing automation
HubSpot
Zoho Marketing Automation
WordPress
Salesforce
Zoho CRM
Google Analytics
SEO
SEM
PPC
LinkedIn
email automation
webinars
virtual events
co-marketing

Seniority

Mid level

Perks

Generous paid time off
Flexible hours

Tools

HubSpot
Zoho Marketing Automation
WordPress
Salesforce
Zoho CRM
Google Analytics
Adobe Creative Suite
MS Office

Languages

English
French

Fields of study

Marketing

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