Role & Team
Overstory is looking for a Senior Product Marketing Manager to own the core work of product marketing: positioning, messaging, pricing, packaging, and the sales enablement that ties it all together. You’ll shape how we bring products to market, how sales talks about what we build, and how we show up in front of utility leaders who are making high-stakes infrastructure decisions.
The function is new to Overstory, with plenty of low hanging fruit allowing this leader to have an immediate impact. You'll work closely with our VP of marketing, head of sales, head of customer success, product leadership, and the marketing team, building the function's practice and setting the bar for what great product marketing looks like at Overstory.
Time Zone Requirement: North America - Central or Eastern Time Zone
What You'll Do
- Own Overstory's core positioning and messaging, from category narrative to product-level value propositions.
- Shape the language that defines how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction.
- Lead pricing, packaging, and GTM strategy for new and existing products, including custom deals with complex, multi-stakeholder buying dynamics.
- Build the sales enablement materials (battlecards, pitch narratives, ROI models) that support a sales team navigating long cycles across vegetation managers, engineers, and C-suite. Train reps on how to use them and stay close enough to deals to know when they're not working.
- Partner with product and sales leadership on go-to-market decisions; owning product launches end to end, structuring pilots, and determining how to enter new segments.
- Run win/loss analysis and competitive intelligence programs to inform how we sell and how we position.
- Mentor early career team members including product marketing, content marketing and field marketing.
Skills & Experience
- 7+ years in product marketing, with meaningful experience in B2B enterprise software, ideally with long sales cycles and multi-stakeholder buying processes.
- Demonstrated ability to write for highly technical audiences and craft sharp, accessible narratives for product demos, executive briefings, and field sales conversations.
- Demonstrated use of AI in day-to-day work and has integrated AI tools into daily workflows
- Experience building and delivering sales training including running enablement sessions, coaching reps, and iterating based on what lands in the field.
- Comfort with complexity: custom deals, non-standard packaging, and sales motions that require significant coordination across internal teams.
- Strong strategic instincts. You can zoom out to shape category narrative and zoom in to wordsmith a one-pager. You know when each is needed.
- Experience supporting a company through a major product or new market launch.
- A builder's mindset. You're energized by the opportunity to define a function, not frustrated by the absence of a playbook.
Nice To Have
- Experience in the utility, energy, or climate tech space.
- Familiarity with the regulatory and operational pressures facing electric utilities - particularly around wildfire risk, vegetation management, or grid reliability.
- Experience building a product marketing function.
Note: We believe that all people are capable of great things. We encourage you to apply even if you do not meet all of the requirements that are listed within this job description.
What We Offer
- Competitive, location-specific compensation and benefits
- Flexible, autonomous and collaborative working environment rooted in trust - we build our work days around our lives, not the other way around
- Home office stipend, coworking and ongoing education budgets
- A company culture that genuinely embodies each of our core values
- To be part of truly mission-driven work that reduces wildfires, protects earth’s natural resources and helps solve our climate crisis
