Original job description
Equity: 0.5–1.5% • Location: Remote (Vancouver, BC or Toronto, ON preferred)
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TL;DR
Video-first social content creator + community engagement
Main goal: verified sign-ups from social
Cadence: 3–5 posts/wk (primary) + 1–2 (secondary)
Daily: comment + DM engagement with clear CTAs
About Palette
Palette is your personal travel inspiration library. Save links from Instagram, TikTok, YouTube, and the web, organize them on a map, and turn them into trip-ready plans - no ads, no algorithms, just your discoveries.
Why this role (execution-first)
We already have the positioning, early content direction, and what we want to test. What we’re missing is consistent, high-quality execution: making the content, posting it, and building community through daily interaction.
This is a maker role. Your week is mostly: create + post + engage + learn + repeat.
The role
Own short-form social content and community engagement, with a direct focus on moving people from scroll → intent (comment/DM) → sign-up.
What you’ll own (prioritized for sign-ups)
Content execution (core): Produce and publish short-form content (Reels/TikTok) consistently. You’ll script, shoot, and edit (or assemble from assets) and get posts out the door.
Conversion-focused engagement (core): Daily comment/DM engagement designed to turn viewers into sign-ups - replies, prompts, follow-ups, pinned comments, and clear CTAs. (This is primarily on-platform engagement, not Discord moderation.)
Series + cadence: Turn winning formats into repeatable series and maintain a weekly cadence.
Iteration + growth experiments: Improve hooks, captions, CTAs, and packaging. Run simple tests (e.g., “save this” vs “join waitlist” vs “comment a city”) and learn fast.
Light strategy refinement (not from scratch): Use our existing pillars/brand direction; propose small improvements based on what performs.
Reporting: Weekly readout tied to verified sign-ups (north star), plus conversion rate from social, saves/shares, CTR, and qualitative intent signals from comments/DMs.
30/60/90-day outcomes
30 days
Ship 15–20 pieces of content (mostly short-form video) and establish a repeatable workflow (idea → script → edit → post → engage → learn).
Maintain a consistent cadence: 3–5 posts/wk (primary) + 1–2 (secondary).
Set a daily engagement rhythm (comment/DM response windows, weekly prompts) with explicit CTAs to drive sign-ups.
60 days
Launch 2 repeatable series (e.g., Saved to Palette, Group Chat Diaries, Build a trip in 30 seconds).
Run 3+ execution-driven growth tests (hook/caption/CTA variations; duets/stitches; micro-creator interactions).
Demonstrate week-over-week lift in verified sign-ups attributed to social.
90 days
Document a simple playbook: winning hooks, posting windows, content templates, and engagement prompts.
Deliver a monthly “insights recap” focused on what moves people from scroll → intent (comment/DM) → sign-up and how to increase that conversion.
Must-haves
Proof you can execute: links to videos/posts you made (personal, brand, creator collabs all welcome).
Strong short-form instincts (hooks, pacing, storytelling) and the ability to edit quickly in CapCut/Canva/Figma.
Comfort with daily engagement and conversion loops (you like replying, prompting, and moving high-intent people toward sign-up).
Data-aware: you track what you ship and iterate based on results.
Nice to have
Product Hunt/waitlist campaign experience.
Basic UTM/GA/PostHog familiarity.
Interest in travel behavior and creator economy.
Voice & vibe (guardrails)
Core: “Your travel friend” - curious, helpful, upbeat; never sales-y.
IG/TikTok: conversational, playful hooks; show the product doing work for users.
Threads: behind-the-scenes + founder POV + quick polls; earnest, not performative.
How we work
Vancouver or Toronto preferred.
Remote, async-friendly; PST overlap.
Weekly syncs.
Logos/colors ready; we’ll collaborate on templates.
Terms
Comp: Equity-only (0.5–1.5%), discussed after a 60–90 day trial with milestone goals.
No collab budget initially; we’ll prioritize scrappy, high-leverage execution.
Apply with
Links to accounts you’ve run or posts you’ve made.
Three week-1 post ideas (hook + 1–2 lines on execution).
One conversion loop you’d run in week 1 to drive sign-ups (and how you’d measure it).
Landing page: https://mytravelpalette.framer.website/
Instagram: https://www.instagram.com/yourtravelpalette/
TikTok: https://www.tiktok.com/@yourtravelpalette
