Social Media Content Creator & Community Manager (Equity Only)

Equity: 0.5–1.5% • Location: Remote (Vancouver, BC or Toronto, ON preferred) 📣 TL;DR Video-first social content creator + community engagement Main goal: verified sign-ups from social Cadence: 3–5 posts/wk (primary) + 1–2 (secondary) Daily: comment + DM engagement with clear CTAs About Palette Palette is your personal travel inspiration library. Save links from Instagram, TikTok, YouTube, and the web, organize them on a map, and turn them into trip-ready plans - no ads, no algorithms, just your discoveries. Why this role (execution-first) We already have the positioning, early content direction, and what we want to test. What we’re missing is consistent, high-quality execution: making the content, posting it, and building community through daily interaction. This is a maker role. Your week is mostly: create + post + engage + learn + repeat. The role Own short-form social content and community engagement, with a direct focus on moving people from scroll → intent (comment/DM) → sign-up. What you’ll own (prioritized for sign-ups) Content execution (core): Produce and publish short-form content (Reels/TikTok) consistently. You’ll script, shoot, and edit (or assemble from assets) and get posts out the door. Conversion-focused engagement (core): Daily comment/DM engagement designed to turn viewers into sign-ups - replies, prompts, follow-ups, pinned comments, and clear CTAs. (This is primarily on-platform engagement, not Discord moderation.) Series + cadence: Turn winning formats into repeatable series and maintain a weekly cadence. Iteration + growth experiments: Improve hooks, captions, CTAs, and packaging. Run simple tests (e.g., “save this” vs “join waitlist” vs “comment a city”) and learn fast. Light strategy refinement (not from scratch): Use our existing pillars/brand direction; propose small improvements based on what performs. Reporting: Weekly readout tied to verified sign-ups (north star), plus conversion rate from social, saves/shares, CTR, and qualitative intent signals from comments/DMs. 30/60/90-day outcomes 30 days Ship 15–20 pieces of content (mostly short-form video) and establish a repeatable workflow (idea → script → edit → post → engage → learn). Maintain a consistent cadence: 3–5 posts/wk (primary) + 1–2 (secondary). Set a daily engagement rhythm (comment/DM response windows, weekly prompts) with explicit CTAs to drive sign-ups. 60 days Launch 2 repeatable series (e.g., Saved to Palette, Group Chat Diaries, Build a trip in 30 seconds). Run 3+ execution-driven growth tests (hook/caption/CTA variations; duets/stitches; micro-creator interactions). Demonstrate week-over-week lift in verified sign-ups attributed to social. 90 days Document a simple playbook: winning hooks, posting windows, content templates, and engagement prompts. Deliver a monthly “insights recap” focused on what moves people from scroll → intent (comment/DM) → sign-up and how to increase that conversion. Must-haves Proof you can execute: links to videos/posts you made (personal, brand, creator collabs all welcome). Strong short-form instincts (hooks, pacing, storytelling) and the ability to edit quickly in CapCut/Canva/Figma. Comfort with daily engagement and conversion loops (you like replying, prompting, and moving high-intent people toward sign-up). Data-aware: you track what you ship and iterate based on results. Nice to have Product Hunt/waitlist campaign experience. Basic UTM/GA/PostHog familiarity. Interest in travel behavior and creator economy. Voice & vibe (guardrails) Core: “Your travel friend” - curious, helpful, upbeat; never sales-y. IG/TikTok: conversational, playful hooks; show the product doing work for users. Threads: behind-the-scenes + founder POV + quick polls; earnest, not performative. How we work Vancouver or Toronto preferred. Remote, async-friendly; PST overlap. Weekly syncs. Logos/colors ready; we’ll collaborate on templates. Terms Comp: Equity-only (0.5–1.5%), discussed after a 60–90 day trial with milestone goals. No collab budget initially; we’ll prioritize scrappy, high-leverage execution. Apply with Links to accounts you’ve run or posts you’ve made. Three week-1 post ideas (hook + 1–2 lines on execution). One conversion loop you’d run in week 1 to drive sign-ups (and how you’d measure it). Landing page: https://mytravelpalette.framer.website/ Instagram: https://www.instagram.com/yourtravelpalette/ TikTok: https://www.tiktok.com/@yourtravelpalette