Salary - $65,000
PATTISON Outdoor Advertising is Canada's leading Out-of-Home (OOH), Transit and Digital display advertising company. With the widest variety of products, our advertisers benefit from unparalleled advertising opportunities. Our sales professionals and support associates across the country provide clients with unmatched service, insights, and campaign innovation.
As leaders in the Canadian advertising industry, PATTISON Outdoor Advertising is determined to initiate change starting from within, lead by example, and reflect the diversity of the communities within which we work and live, coast-to-coast. By supporting internal and external efforts of inclusion and diversity, we aim to better ourselves and the world around us. We are PATTISON Outdoor Advertising, and here everyone belongs.
Job Information
We're looking for a driven, community-connected Territory Business Development Manager to grow new advertising revenue in Great Vancouver with a heavy emphasis on Richmond, BC. This is a grassroots business development role for someone who understands the local market, has strong relationship-building skills, and is comfortable generating opportunities through networking, outreach, referrals, and in-market activity. The successful candidate will be responsible for identifying and developing new business with local businesses, community organizations, municipal contacts, events, agencies, and regional brands. This role is ideal for a proactive sales professional with media or advertising experience who is motivated by building a territory, opening doors, and creating long-term client relationships.
What you'll do...
- Develop new business: Identify, qualify, and pursue new advertising opportunities across Richmond and Greater Vancouver
- Build local relationships: Develop strong connections with local business owners, marketing contacts, community groups, event organizers, municipal contacts, agencies, and regional decision-makers.
- Prospect with purpose: Generate leads through outbound outreach, cold calling, networking, referrals, CRM activity, community involvement, and local market research.
- Own the territory: Build and manage a territory plan that identifies priority accounts, prospect categories, revenue opportunities, and key relationship targets.
- Represent the market: Act as a key sales presence for Richmond municipality, with a strong understanding of local business corridors, growth areas, cultural communities, and regional opportunities.
- Create client solutions: Consult with clients to understand their business goals, target audiences, budgets, and campaign needs.
- Present advertising recommendations: Build thoughtful proposals using available research, inventory, creative assets, and media solutions across OOH, Transit, Digital, and other relevant formats.
- Grow revenue: Manage opportunities from first conversation through proposal, follow-up, and close, with a focus on building sustainable new business.
- Maintain strong records: Keep CRM activity, pipeline updates, prospect lists, and sales forecasts accurate and current.
- Collaborate internally: Work closely with Sales, Operations, Creative, Charting, and Campaign Services teams to support strong campaign execution and client service.
Who you are...
- Experienced in sales, business development, media, advertising, sponsorship, events, marketing, or another client-facing revenue role
- Strongly connected to, or highly familiar with, the Richmond business community
- Knowledgeable about the broader Greater Vancouver market, or eager to develop deep local market expertise
- Confident prospecting, cold calling, networking, and building relationships from the ground up
- Comfortable meeting clients by phone, email, virtual meetings, networking events, and in person
- Entrepreneurial, self-motivated, and energized by developing new business
- A strong communicator with solid presentation, follow-up, and relationship-building skills
- Organized, detail-oriented, and able to manage multiple prospects, proposals, and timelines
- Experienced with CRM systems, proposal development, or media sales tools; considered an asset
- Able to travel regularly within the assigned territory; a valid driver's license and access to a vehicle is preferred
- Fluency in Mandarin is required
What's in it for you...
We understand that there is life at work and life outside of work. Here are a few benefits we offer that support us to be our best.
- Competitive base salary with uncapped commission potential
- Performance-based incentives
- Opportunity to build and own a high-growth territory in Richmond, BC
- Competitive Group Benefit coverage
- Annual Health and Wellness Credits
- Discount rates at other JPG divisions
- Employee and Family Assistance Program
- Education Assistance Program / Tuition Reimbursement Program
- Gym discounts
- Extra-long weekends in summer
- Career growth within one of Canada's leading media organizations
- Dental care
- Employee assistance program
- Extended health care
- Paid time off
- Vision care
Pattison Outdoor Advertising is an equal opportunities employer. We welcome and encourage applications from people with disabilities. If you require an accommodation during the recruitment process, please advise our Human Resources department.
We use artificial intelligence (AI) tools in our recruitment process to assist in screening and assessing candidate applications. AI is used to help prioritize applications; final hiring decisions are made by our recruitment team.
