Sales Development Representative

Position Type: Full-Time | Remote

Working Hours: Canadian Business Hours

About the Role

We’re looking for a proactive and results-driven Sales Development Representative (SDR) to build a strong sales pipeline through targeted outbound prospecting and lead qualification. You’ll connect with potential customers through cold calls, emails, and LinkedIn, identify qualified opportunities, and book meetings for the sales team.

The ideal candidate is an independent, organized, and coachable sales professional who takes ownership of their outreach targets, communicates confidently with prospects, and continuously improves their approach based on results and feedback.

Key Responsibilities

Outbound Prospecting & Lead Generation

• Identify and engage potential customers through cold calls, personalized emails, and LinkedIn outreach.
• Research prospects to ensure they align with the company's ideal customer profile.
• Build and maintain a consistent pipeline of potential sales opportunities.
• Prioritize daily outreach activities and follow-ups to maximize prospect engagement.

Lead Qualification & Meeting Booking

• Conduct discovery conversations with inbound and outbound prospects to understand their needs, assess fit, and determine readiness to move forward.
• Ask relevant questions to identify qualified opportunities and determine appropriate next steps.
• Schedule and confirm meetings for account executives or senior sales team members.
• Provide clear notes and context to ensure smooth handoffs to the sales team.

CRM & Pipeline Management

• Record outreach activities, update contact information, and maintain accurate CRM records.
• Track pipeline progress, prospect responses, and follow-up requirements.
• Ensure all interactions and next steps are documented consistently.
• Manage daily outreach and follow-up sequences without close supervision.

Sales Messaging & Optimization

• Test and refine outreach messages and sequences based on response rates and prospect feedback.
• Share insights from sales conversations to help improve messaging and targeting.
• Incorporate feedback from the sales team to strengthen outreach effectiveness.
• Continuously identify opportunities to improve engagement and meeting-booking rates.

Market & Prospect Research

• Research target customer profiles, industry trends, and the competitive landscape.
• Use relevant prospect insights to personalize outreach and make conversations more meaningful.
• Develop a clear understanding of the target market to support effective prospect qualification.

Required Experience & Skills

• Proven experience in sales development, business development, or outbound prospecting.
• A track record of meeting or exceeding outreach activity and pipeline targets.
• Strong written and spoken English communication skills.
• Experience with cold calling, email outreach, and LinkedIn prospecting.
• Familiarity with CRM platforms and sales pipeline management.
• Ability to manage daily outreach volume, prioritize tasks, and work independently.
• Strong organizational skills, attention to detail, and consistent follow-up habits.
• Coachable mindset and willingness to refine sales techniques based on feedback and performance.

Perfect Fit / Culture

• You take ownership of your targets and consistently follow through on commitments.
• You are curious about prospects, ask thoughtful questions, and can recognize when an opportunity is not a good fit.
• You communicate proactively and flag blockers before they affect results.
• You treat rejection as an opportunity to learn and improve.
• You are comfortable working remotely in an independent, primarily asynchronous environment.

Typical Day

You’ll start by reviewing your prospect list and prioritizing follow-ups. Throughout the day, you’ll conduct cold calls, send personalized emails and LinkedIn messages, and research potential customers. You’ll keep CRM records updated, qualify interested prospects, and book meetings for the sales team. You may also join brief team check-ins to share prospect feedback, refine messaging, and improve outreach strategies.

Interview Process

AI Screening

Client Interview

Offer Stage