This role owns the operating model behind Petalâs go-to-market organization; how Marketing and Sales work together, how opportunities move through the funnel, how performance is measured and forecasted, and how our GTM systems support that motion.
You'll partner closely with Marketing and the EVP of Marketing, to whom this role reports, on aligning revenue systems with the company's go-to-market strategy; with the Go-To-Market Engineer, who reports to you and owns the technical design and build of our GTM systems; and with the VP Sales on running the enterprise motion inside a well-designed process.
In your day to day, you will be responsible for:
GTM operating model
Own the B2B/B2G opportunity process, pipeline hygiene standards, forecasting framework, and sales operating cadence, in partnership with the VP Sales, who owns execution of the enterprise motion.
Forecasting & performance
owning the GTM performance framework and giving leadership visibility into conversion, pipeline health, forecast accuracy, etc.
Systems & data strategy
Setting the strategy, priorities, and requirements for Petal's GTM systems roadmap - what Salesforce, Pendo, Intercom, the lifecycle platform, and billing each need to do - and partner with the GTM Engineer, who owns the technical design and build.
Own Salesforce governance standards: data quality, field governance, and adoption across Sales, Marketing, and Product.
Cross-functional GTM leadership
Required experience:
8+ years of Revenue Operations, GTM Systems, Business Systems, Sales Operations, Marketing Operations, or Commercial Operations experience.
You've built revenue operating models before, not just run them. You're comfortable setting a systems strategy that Marketing, Sales, Finance, and Product can align around, and translating that strategy into clear requirements for a technical partner to build against.
Deep Salesforce architecture experience, including account/contact/opportunity models, campaign attribution, lifecycle/status fields, data governance, and reporting implications.
Experience supporting B2B or B2G sales-led motions and B2C, PLG, self-serve, or lifecycle-driven models.
Strong understanding of marketing automation, customer engagement, product analytics, ecommerce/billing, CRM integrations, and BI/reporting architecture.
Experience managing vendors, consultants, implementation partners, and cross-functional system roadmaps.
Preferred Experience:
Experience with Salesforce integrations, such as Pendo, Intercom, Stripe/Billing, and Power BI operating models.
We recognize that experience comes in many forms. If you're excited about this opportunity but don't meet every qualification listed, we encourage you to apply.
Why joining us
Join at a moment where your work can materially change how Petal scales. As we evolve our GTM motion, you’ll have the opportunity to simplify what exists today, introduce new ways of working, and build the processes and infrastructure that will support the company’s next stage of growth.
Our benefits
Recurring remote/hybrid work allowance; In our opinion, a company cannot claim to be modern, innovative and have the well-being of their team at heart, without attempting to integrate remote working to the level that their business model allows them to.
Petal is an active participant in the equal opportunity employment program, and members of the following target groups are encouraged to apply: women, people with disabilities, aboriginal peoples and visible minorities. If you are a person with a disability, assistance with the screening and selection process is available on request.
