Original job description
About Phoenix
Founded in 2019, Phoenix is building the most trusted telehealth platform in Canada, making specialist healthcare accessible to every Canadian, wherever they are. Our platform breaks down barriers to care, empowering patients to take control of their health with personalized treatment options and the guidance of licensed providers.
If you thrive where big ideas turn into real impact, you'll fit right in here. We're a team of creative problem-solvers who move deliberately and collaborate in person, because we think the best work happens that way. At Phoenix, you'll find autonomy over your work, people who care about each other's success, and a mission that's making healthcare better for Canadians.
About the role:
We’re looking for an Associate Creative Strategist to help us scale performance creative across both of our brands, Phoenix and Raven. This is a hands-on, apprenticeship-style role for someone who wants to learn creative strategy inside a fast-moving, AI-forward digital health company, and see their ideas tested across paid social for both of our brands, Phoenix and Raven.
Reporting to the Director of Creative Strategy, you’ll work day to day with Creative Strategists on each brand to turn monthly plans into briefs, iterate on our best-performing ads, and pitch new concepts that go live every month. This role is open to any advertising background, whether that’s copywriting, design, social, content or strategy. Bring the instincts you have, and we’ll teach you our system for briefing, testing and iterating. Your ownership grows as your judgment does, with a path to Creative Strategist within 12–18 months.
To apply: Include your resume and a portfolio (link or PDF) of content you’ve had a hand in creating, with a short strategic rationale for why each piece works. Applications without a portfolio submission will not be considered.
What you'll do to support the company mission:
Write creative briefs from Creative Strategy monthly plans: hypothesis, audience, angle, hooks, scripts, and visual direction.
Own quick-turn iterations on proven winners, including static briefs and fast variations with new hooks, formats and offers.
Pitch new concepts against our audience personas and motivators, not only variations of what's already working.
Bring ideas to refresh older winners and reduce ad fatigue.
Dig into reviews, Reddit, comments, patient surveys and voice of patient research for the language and pain points that make ads land.
Keep a swipe file of competitor and best-in-class DTC ads, and bring new editing styles, hook formats and creative trends to test.
Work hands-on with Video Editors, Graphic Designers, UGC Creators, and our AI Specialist: providing feedback on brief execution, sitting in on edit reviews, and supporting video shoots on set.
QA checking assets for brand, quality, and compliance before they go live.
Read results on your briefs and document your learnings: what won, what didn't, and what to make next.
Utilize AI tools to speed up research and analysis, while the insight and creative judgment stay yours.
What will help you succeed in this role:
1–3 years of experience in a creative, advertising, content, or marketing role, or a strong portfolio with less experience.
Perspective on what makes an ad stop the scroll, and a portfolio or swipe file to prove it.
Ability to turn one insight into different angles, and to explain why each one should work and the audience it targets.
Comfortability reading performance data, such as ad-level results in Meta Ads Manager, and communicating what to make next.
Strong writing: hooks, scripts, and briefs that are clear and persuasive.
Coachability: you’re ready to roll up your sleeves and want to learn a specific system from senior Strategists, all while remaining open to receive feedback on your work.
Passion towards improving the Canadian healthcare experience and having a personal connection to the space.
Nice to haves:
Experience with paid social platforms (Meta, TikTok, Reddit), ad research tools like Foreplay, or AI tools for research and ideation.
Québécois French Language proficiency.
What growth looks like in:
This role is built as an apprenticeship. Your ownership grows as your judgment does.
Months 0–3: Own quick-turn iterations and static briefs on proven winners, with a strategist reviewing every brief.
Months 3–6: Write new concepts within each brand's monthly plan and present your first learnings recap to the team.
Months 6–12: Own a test lane or audience segment and pitch your own concepts into the monthly plan.
Months 12–18: A path to Creative Strategist.
You'll have regular 1:1s with our Creative Strategists and a monthly creative review with our Director of Creative Strategy.
Why Work at Phoenix?
A Rewarding Mission: Through our asynchronous care model, Phoenix is reimagining patient-centric care for Canadians across the country by making diagnoses and treatment delivery faster, more accessible, and completely discreet.
Impact & Autonomy: You’ll work directly with passionate, experienced leaders who’ve seen the ups and downs of building a business and genuinely care about your growth. You won’t just execute - you’ll help shape the future of Phoenix and Raven.
Collaborative On-Site Culture: Our Operations, Product, Engineering, and Marketing teams work together on-site from our downtown Toronto HQ. We thrive on quick feedback loops, spontaneous brainstorms, and actually knowing the people we work with. Bonus points if you're into the occasional foosball tournament or have strong opinions about the best lunch spot nearby.
Clinical Excellence: All Phoenix & Raven telehealth clinicians work remotely, providing the highest quality care for even the most sensitive of health topics. Medications are delivered directly (and discreetly) to patients via our pharmacy warehouses, where our diligent Pharmacy team packages each treatment with care.
Competitive Pay, Real Benefits: Our compensation bands are backed by real market data, so offers are competitive and fair. Our benefits package includes standard healthcare coverage, a remote-first holiday season, and holistic wellbeing support for when life just happens.
Phoenix is an Equal Opportunity Employer. In accordance with the Accessibility for Ontarians with Disabilities Act, 2005 and the Ontario Human Rights Code, Phoenix will provide accommodations to applicants with disabilities throughout the recruitment, selection, and/or assessment process. If selected to participate in the recruitment, selection, and/or assessment process, please inform Human Resources staff of the nature of any accommodation(s) that you may require.
Phoenix uses artificial intelligence (AI) to help review applications and screen resumes during the early stages of our hiring process. These tools assist our recruitment team, and all final hiring decisions are made by real people - not by automated systems.
Phoenix will only contact applicants using a @phoenix.ca email address or a verified LinkedIn account. We encourage applicants to be vigilant in responding to inquiries from unverified sources.
