Piccadilly is an international, multidisciplinary agency that integrates strategy, storytelling creative execution and digital delivery to achieve extraordinary results. We are a results-driven agency. We embrace the many voices that lead to great work. And we seek team members and leaders who share that same commitment of inclusion and accountability. With offices in San Francisco Bay Area, Vancouver, BC, Los Angeles, Dallas, and Denver, Piccadilly is one of North America’s fastest growing agencies.
We are seeking a highly analytical and experienced full-time Programmatic Digital Marketing Specialist to manage, execute, and optimize our programmatic advertising campaigns across various Demand-Side Platforms (DSPs). The ideal candidate will be a hands-on expert in the programmatic landscape, capable of driving tangible results, achieving efficiency goals, and providing strategic insights to internal stakeholders.
Key Responsibilities:
Campaign Management & Execution:
- End-to-End Campaign Ownership: Plan, set up, execute, and manage programmatic campaigns (Display, Video, Audio, CTV, Native) with deep experience in The Trade Desk. Hivestack and Spotify experience is a plus.
- Bidding and Optimization: Daily monitoring of campaign performance, sophisticated bid strategy management, pacing, budget allocation, and continuous optimization based on defined KPIs (e.g., ROAS, CPA, CTR, VCR, conversion rates).
- Audience Strategy: Develop and implement advanced audience targeting strategies, leveraging 1st, 2nd, and 3rd party data segments, retargeting pools, and lookalike modeling.
- PMP & Deal ID Management: Negotiate and manage Private Marketplace (PMP) and Guaranteed Deal IDs with publishers to secure high-quality inventory.
- Creative & Trafficking: Collaborate with creative and ad operations teams to ensure assets are correctly sized, tracked, and trafficked according to platform specifications.
Analysis & Reporting:
- Performance Analysis: Conduct deep-dive analysis of campaign data to identify trends, opportunities, and risks.
- Reporting: Prepare and present detailed performance reports, outlining key takeaways, optimizations made, and recommendations for future strategy to the wider team and leadership.
- Testing: Design and execute rigorous A/B testing across various variables (audiences, creative, landing pages, bidding tactics) to continually improve performance.
Strategy & Expertise:
- Market Leadership: Stay current with the rapidly evolving programmatic landscape, including changes in data privacy (e.g., cookieless future), new technologies, platform updates, and industry best practices.
- Stack Optimization: Proactively evaluate and recommend new technologies, partners, and inventory sources to enhance campaign performance and efficiency.
- Budget Management: Accurately forecast media spend and ensure campaigns are managed within allocated budgets and pacing targets.
Required Skills & Qualifications:
- Experience: 3+ years of dedicated experience in hands-on programmatic media buying and optimization.
- Platform Expertise: Proven expert-level proficiency with at least one major enterprise-level DSP (e.g., The Trade Desk, DV360). Certification in major DSPs is a strong plus.
- Analytics Proficiency: Strong quantitative and analytical skills with expertise in marketing attribution models and a deep understanding of standard media metrics (CPM, CPC, eCPA, ROAS).
- Technical Skills: Working knowledge of ad serving (e.g., Campaign Manager 360), tag management systems, and data visualization tools (e.g., Tableau, Google Data Studio) is highly desirable.
- Communication: Excellent written and verbal communication skills, with the ability to articulate complex programmatic strategies to non-technical stakeholders.
- Education: Bachelor’s degree in Marketing, Business, Mathematics, Economics, or a related quantitative field.
DETAILS
- Compensation: $80,000-$90,000 CAD with full benefits
- Job Type: Full-time
- Location: Vancouver, hybrid four days a week in office or Ontario (remote)
