Plastic Bank is on a mission to stop plastic pollution while reducing poverty through regenerative communities. As a profitable, high-growth social enterprise, we partner with leading global brands to create measurable environmental and social impact while building innovative digital products that inspire people to take action.
We're looking for a Senior Growth Marketing Strategist who combines strategic thinking with hands-on execution to build and scale Plastic Bank's digital growth engine. This is a high-impact individual contributor role focused on acquiring customers, increasing digital revenue, and establishing scalable growth systems across both B2B and B2C channels.
Your main focus will be attracting and closing small businesses. Success equals they signed up and bought something, not just gaining impressions or registrations.
If you're energized by ambitious goals, data-driven decision making, and building campaigns that deliver measurable results, we'd love to meet you.
What You'll Own
You'll be accountable for measurable business growth, including:
- Generate $3M+ in new annual revenue by building and scaling digital acquisition, conversion, and retention strategies across both B2B and B2C channels, with a strong emphasis on growing Plastic Bank's self-serve subscription business.
- Acquire 15,000+ new paying customers across one-time purchases and recurring subscription offerings through scalable digital growth initiatives.
- Continuously improve key growth metrics including conversion rates, customer acquisition efficiency, subscriber retention, marketing ROI and lifetime customer value.
What You'll Do
- Develop and execute full-funnel growth marketing strategies across acquisition, activation, conversion, retention and referral.
- Solid understanding of converting small businesses.
- Manage and optimize paid media campaigns across digital channels.
- Improve website and landing page conversion through testing and optimization.
- Design lifecycle marketing programs that improve onboarding, engagement, repeat purchases, retention and subscription renewals.
- Monitor campaign performance and use data to drive continuous improvement.
- Design and execute rapid experimentation programs by testing messaging, pricing, offers, landing pages and customer journeys.
- Collaborate with Product, Sales, Creative, and Customer Success to support business growth.
What you’ll be measured on:
- Customer Acquisition Cost (CAC)
- Customer Lifetime Value (LTV)
What You Bring
- 7+ years of experience in growth, digital, or performance marketing.
- Proven success driving measurable revenue growth through digital channels.
- Experience managing customer acquisition across multiple digital channels, including paid media, SEO, content, email, partnerships and conversion optimization
- Strong analytical skills with experience using GA4 and marketing analytics tools.
- Experience with CRM and marketing automation platforms.
- Demonstrated understanding of customer acquisition economics including CAC, LTV, payback period and marketing ROI.
- A builder's mindset with the ability to thrive in ambiguity, establish scalable processes from the ground up & balance strategy and execution.
Why Plastic Bank?
At Plastic Bank, your work will directly contribute to growing a business that's helping stop plastic pollution while improving lives around the world. You'll have the autonomy to experiment, innovate, and make a measurable impact alongside a collaborative, entrepreneurial team.
Screening Process
We want to ensure that all applicants have a fair and equal chance, so we’re using a TestGorilla assessment. This minimizes unconscious bias in our hiring process. Successful candidates will be invited to a job interview. Ready to join our team? Start by clicking the Test Gorilla Link.
Equal Opportunity Statement
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, disability status, age, sexual orientation, gender identity and expression, marital status, citizenship, disabilities, or any other legally protected factor. Qualified individuals will not be disadvantaged based on being unemployed.
