Agricultural Equipment Sales Consultant
Location: Lamont / Northeast Edmonton Region, Alberta
Employment Type: Full-Time
Compensation: Commission-Based | Earning Potential $125,000–$150,000+
Company Description
PLCX Foothills is a specialized recruitment and talent development firm connecting high-performing professionals with leading businesses across Canada's agriculture, construction equipment, and industrial sectors.
Founded in the Canadian Prairies, PLCX Foothills combines 35 years of equipment industry leadership experience with more than 25 years of recruitment expertise. Our team brings firsthand knowledge of equipment distribution, dealership operations, sales leadership, and the challenges of building successful teams.
We specialize in sales and sales management recruitment, executive search, operations and general management, and technical support positions.
Our approach goes beyond filling vacancies. We focus on finding the right people, building strong teams, and supporting long-term success.
PLCX Foothills | Find. Fit. Succeed.
Role Description
PLCX Foothills is recruiting an Agricultural Equipment Sales Consultant on behalf of a well-established, family-owned agricultural equipment dealership serving the northeast Edmonton region.
Our client has earned a strong reputation through generations of serving Alberta producers, with a commitment to customer relationships, dependable service, and keeping farmers productive when it matters most.
This full-time position offers an opportunity to take over an established customer base, develop new business, and manage a productive agricultural territory with significant growth potential.
The successful candidate will represent a broad lineup of leading agricultural equipment brands, including major OEMs and a variety of short-line manufacturers.
Why Consider This Opportunity?
- Join a respected, family-owned dealership with a long history of serving Alberta agriculture
- Inherit an established customer base in an existing sales territory with considerable opportunity for growth
- Work in a productive agricultural region with large-scale farming operations
- Represent a strong portfolio of new and used agricultural equipment
- Become part of a dealership known for customer service, employee loyalty, and long-term relationships
- Enjoy the independence to manage your territory and build your own success
- Competitive commission-based compensation with monthly draw and significant earning potential
Key Responsibilities
- Develop and maintain strong relationships with agricultural producers throughout the assigned territory
- Identify new business opportunities through prospecting, farm visits, and relationship development
- Sell new and used agricultural equipment, including combines, tractors, sprayers, and seeding equipment
- Present equipment solutions that support customers' productivity, operational efficiency, and business objectives
- Prepare quotations, negotiate sales agreements, and manage the sales process through closing and delivery
- Help customers evaluate equipment based on operating costs, cost per acre, cost of ownership, and overall value
- Maintain accurate customer records, sales activity, and forecasts using CRM systems
- Monitor market trends, competitive activity, and customer requirements
- Collaborate with dealership sales, parts, and service teams to deliver exceptional customer support
- Provide consistent follow-up and maintain long-term customer relationships
Qualifications
Agricultural Knowledge & Experience
- Strong understanding of agriculture, farming operations, and the needs of agricultural producers
- Previous agricultural equipment sales experience preferred; relevant transferable sales experience will be considered
- Ability to understand and communicate technical equipment information in a practical, customer-focused manner
- Familiarity with agricultural equipment, technology, and changing industry practices
Sales & Business Skills
- Proven ability to prospect, build relationships, negotiate, and close sales
- Strong business acumen, including an understanding of equipment values, operating costs, margins, and financing considerations
- Excellent organizational and time-management skills, with the ability to independently manage a territory and customer accounts
- Strong communication, presentation, and interpersonal skills
- Comfortable using CRM systems, computers, and modern sales technology
- Self-motivated, disciplined, and committed to consistent customer follow-up
Additional Requirements
- Valid driver's licence and willingness to travel regularly throughout the assigned territory
- Post-secondary education in agriculture, agribusiness, business, or a related field is an asset
- Experience in agricultural equipment, agricultural inputs, or related industry sales is beneficial
Above all, we're looking for someone who understands agriculture, values customer relationships, and recognizes that successful equipment sales are built on trust, product knowledge, and delivering value.
Compensation & Benefits
- Competitive commission-based compensation with monthly draw
- Earning potential of $125,000–$150,000+, based on sales performance
- Company vehicle and fuel card (employee contribution applies)
- Company phone and laptop
- Employee benefits and pension contribution program
- Expense reimbursement
- Comprehensive onboarding, product training, and ongoing sales leadership support
Interested in Learning More?
Whether you're an experienced agricultural equipment salesperson or a motivated sales professional with a strong agricultural background, we'd welcome the opportunity to speak with you.
PLCX Foothills is managing this recruitment on behalf of our client. All inquiries will be handled confidentially.
Apply directly through this LinkedIn posting or contact PLCX Foothills to learn more.
www.PLCXFoothills.com
PLCX Foothills | Find. Fit. Succeed.
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