Manage the relationship with the external marketing agency and optimize ad spend across Google and social media platforms. Maintain a master dashboard to track revenue and gradually take over the execution of SEO and digital campaigns.

Requirements

Requires a degree in Marketing, Business, or Data Analytics and proficiency in GA4, Google Ads, and Meta Business Suite. Candidates must be able to analyze data to pivot campaigns and communicate complex metrics to stakeholders.

Experience

2 to 5 years

Education

bachelor degree

Working hours

40 hours per week

Job type

Full-time

Work arrangement

On-site

Skills

Google Analytics 4
Google Ads Manager
Meta Business Suite
SEO
Lead Generation
Data Analysis
Digital Marketing Strategy
Social Media Marketing
Retargeting
Google Shopping

Minimum pay

60000

Maximum pay

75000

Pay currency

CAD

Pay period

YEAR

Visa sponsorship

Not detected in the job text

Keywords

Google Analytics 4
GA4
Google Ads
Meta Business Suite
SEO
Lead Generation
Return on Ad Spend
ROAS
Google Shopping
Retargeting
LinkedIn Marketing
Data Analytics
Digital Copy
Creative Assets
Marketing Dashboard

Original job description

What You Get To Do:

Act as the primary point of contact for our external agency. Review their weekly/monthly reports, challenge their assumptions, and ensure they are prioritizing the highest-impact activities
Drive Return on Ad Spend through Google Shopping, Retargeting, and Social Media campaigns
Focus on Lead Generation and “Authority Building” through LinkedIn and technical Search keywords
Maintain a “Master Dashboard” that equates marketing spend to actual revenue or lead value across all divisions
Gradually take over day-to-day execution of Google Ads, Social Media posting, and SEO updates as you master our specific industry niches
Ensure all digital copy and creative assets product by the agency align with the specific technical standards of our different divisions

What We Are Looking For:

Degree in Marketing, Business, or Data Analytics, or similar field
Proficient in Google Analytics 4 (GA4), Google Ads Manager, and Meta Business Suite
You enjoy “the hunt” in the data - finding out why a campaign failed and how to pivot
Ability to explain our complex digital metrics to stakeholders who care about the bottom line, not “vanity metrics” like likes or impressions

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Details last changed Sep 13, 2026. About these details

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