Who Are You?
You are a highly analytical, systems-minded expert who thrives on building the technical engines that drive marketing success. You enjoy diving deep into complex infrastructure, connecting Marketing Automation Platforms with CRMs, and ensuring flawless data flow through bulletproof automation logic. For you, there is nothing more satisfying than turning intricate technical requirements into scalable, high-performing architectures, from executing end-to-end lifecycle email campaigns to constructing high-converting landing pages, dynamic content blocks, and webforms. You are also a natural communicator who bridges the gap between complex systems and real-world business outcomes. You enjoy serving as the go-to technical partner for clients, translating system builds into clear, actionable strategies. If you take pride in technical precision, thrive on troubleshooting challenges, and love empowering clients through robust, integrated technical solutions and personalized user experiences, you’ll fit right in with our team.
What's the Role?
As a Senior Marketing Automation Strategist, you serve as the technical engine for our client accounts. Your day-to-day involves designing the infrastructure that connects Marketing Automation Platforms to CRMs and managing end-to-end lifecycle campaign strategies, including complex email workflows. You will build integration logic, ensure flawless data flow across all touchpoints, and troubleshoot technical bottlenecks ranging from API failures to sync errors. You will collaborate with our lifecycle teams to execute multi-channel campaigns, acting as the technical subject matter expert who translates complex business goals into scalable architectures. Success is defined by your ability to maintain 100% execution accuracy, from audit-ready builds to high-performing email and lifecycle campaigns, all while providing clear, expert guidance to our clients to ensure their systems drive consistent, reliable results.
Duties & Responsibilities
Client Technical Architecture & Integrations (60%)
- Platform & CRM Administration: Manage, configure, and optimize client Marketing Automation Platforms (HubSpot, ActiveDEMAND, FURTHER, etc.) and industry CRMs (Aline, WelcomeHome, Yardi, Salesforce).
- Integrations & Data Schema: Design and maintain custom integrations, webhooks, API connections (via Zapier/Make), custom field mappings, and database sync rules across client tech stacks.
- Lead Operations & Logic: Build, test, and optimize complex client lead-routing workflows, multi-touch lead scoring models, SLA notification triggers, and lifecycle stage rules.
- Data Integrity & Compliance: Oversee client contact database health, field normalization, deduplication protocols, and compliance standards (HIPAA, privacy/consent frameworks).
- Technical Asset Infrastructure: Construct scalable client email/landing page modular templates, dynamic content blocks, pop-up engine logic, and tracking pixels.
- Lifecycle & Email Management: Oversee the technical execution of multi-channel lifecycle campaigns, including dynamic email workflows, automation logic, and list segmentation to support client marketing goals.
- Construction of landing pages, dynamic content blocks, and webforms: Develop and deploy high-converting web assets and dynamic components to enhance lead capture and personalized user experiences.
Customer-Facing Expertise & Technical QA (25%)
- Client Technical SME: Serve as the dedicated technical expert on client strategy calls, translating complex system setups and data flows into clear business outcomes for stakeholders.
- Quality Assurance: Review and audit technical builds, complex branching logic, and campaign configurations completed by team members before client deployment to guarantee 100% execution accuracy.
- Technical Escalations: Act as the primary point of escalation for client account technical bugs, API failures, and sync errors.
Account Reporting & System Blueprints (15%)
- Attribution & Analytics: Build lead attribution models, pipeline performance dashboards, and platform diagnostic reports for client accounts.
- Client SOPs & Documentation: Document account-specific technical blueprints, data dictionaries, and integration specifications to ensure seamless service delivery for every client.
Required Experience & Skills
- Legally able to work in Canada and located in Calgary, AB
- 4–6+ years of hands-on experience managing marketing automation platforms and CRM integrations within an agency or SaaS setting.
- Deep technical expertise in platforms like HubSpot, ActiveCampaign, or Salesforce Marketing Cloud, paired with strong understanding of CRM architecture.
- Proven ability to map data schemas, configure bi-directional syncs, and leverage middleware (Zapier, Make, custom webhooks/APIs).
- Obsessive attention to detail regarding conditional logic, data formatting, lead scoring, and system triggers.
- Ability to explain complex technical architecture clearly and confidently to non-technical client stakeholders.
Nice-to-Haves
- Experience with senior living CRMs (Enquire, WelcomeHome, Yardi) or healthcare/compliance-heavy industries.
- Basic understanding of HTML/CSS for email template and web form debugging.
- Working knowledge of multi-channel lifecycle marketing (email/SMS/CRO) to collaborate effectively with lifecycle team members.
Who is POD Marketing?
POD Marketing is a full-service agency that works across marketing, consulting, and HR to help clients solve real business challenges. Behind that work is an incredible group of people. We put just as much care into supporting our team as we do our clients, creating an environment where people feel trusted, supported, and inspired to do their best work.
At POD, culture isn’t about perks (though we have those too). It’s about how you feel at work: accepted for who you are, encouraged to grow, and surrounded by people who want to see you succeed. That approach has earned us multiple awards, including recognition as one of Canada’s Most Admired Corporate Cultures.
What's in it for You?
At POD Marketing, we work hard, have fun, and genuinely support each other. We believe people do their best work when they feel valued, trusted, and balanced; and we’ve built an environment that makes that possible.
You’ll enjoy three weeks of paid vacation, twelve flex days, a
Passion Day to spend however you choose, and a company-wide
MeMonday to prioritize mental health. We offer a thirty-day remote work policy for when you need a change of scenery, twenty-six hours of paid volunteer time each year, and a comprehensive benefits package that includes health, dental, vision, and spending accounts.
Growth and development are also a priority at POD. You’ll have access to our mentorship program, our in-house leadership development program, DiSC communication training, and ongoing learning opportunities designed to help you grow your skills and career. You’ll also have regular one-on-one check-ins, quarterly performance conversations, and a culture of continuous feedback that keeps you supported and clear on expectations.
Our downtown Calgary office is bright, modern, and stocked with good coffee, snacks, and great people. We offer discounts with local vendors and a culture that’s collaborative, energetic, and built on trust and respect.
How to Apply
At POD, we believe “that most job requirements and conceptual knowledge are easily trainable. But you can’t teach drive, ambition, or passion.” (Take a look at this article, Finding Your Unicorn, written by our President, Kevin Wilhelm). Our hiring managers consider alignment with our core values and passion for our company culture to be as valuable as experience and education.
Finding the right fit is important to us, and we put real care into reviewing applications. This is your chance to show us who you are: your voice, your attention to detail, and your excitement about joining the team. Take a few extra minutes to help us see why this opportunity is the right fit for you.
We often see strong candidates miss out because of preventable issues like missing cover letters, referencing the wrong job title or company, or submitting unedited AI-generated content. We encourage the use of AI to streamline your process, but your application should still reflect your voice and accuracy. If this role excites you, let that show in how you apply.
A few tips to stand out:
- Submit an up-to-date resume that highlights the skills and experience we are looking for
- Include a personalized cover letter or a video cover letter (one is required, both are not necessary)
- If you choose to submit a video cover letter, keep it short and engaging (under 2 minutes, please!)
- Share why this specific role excites you and how your background connects to it
- Make sure your application is error-free (especially the basics like company name and job title)
- Answer the application questions with intention. Your responses don't need to be long; quality over quantity matters!
- If you use AI, review and edit so it sounds like you and is factually correct (no - passion and innovation are not our core values, no matter what ChatGPT tells you)
- Review the posted salary range before you apply and make sure it aligns with what you’re comfortable with
Always apply through our website. We will reach out by email if you are selected for the next step. Either way, we appreciate your interest and the time you spent getting to know us.
At POD Marketing, we believe in creating an inclusive work environment, which is why we’re proud to be an equal opportunity employer. We consider and evaluate all qualified candidates based on their qualifications without discrimination based on race, colour, religion, age, gender, sexual orientation, gender identity, genetic information, national origin, disability, veteran status, or any other legally protected characteristics. 