About Popcorn Media
Popcorn Media is a Vancouver-based, independent marketing agency serving consumer goods, food/beverage, lifestyle, technology, tourism and other clients through marketing strategy, content creation, social media, influencer marketing, public relations and digital marketing.
About the Role
Multifaceted role combining account management, campaign execution, content production and digital marketing. Own client accounts and relationships; coordinate integrated campaigns; create visual content; manage shoots, influencer partnerships and paid media; review performance and present recommendations. Collaborate with internal team, external specialists, creators and clients; guide junior team members; review deliverables; improve workflows. Connect strategy with execution and independently deliver projects end-to-end across multiple brands and industries.
What You’ll Do
1. Content Production & Design
- Develop creative concepts and content plans aligned with client objectives, brand priorities and campaign requirements.
- Plan, coordinate and lead content shoots, including shot lists, production schedules, talent coordination and on-site execution.
- Capture and edit photo and video content for social media, digital campaigns and other marketing channels.
- Produce short-form video content, including Instagram Reels, TikToks and other formats.
- Manage content production from concept through shooting, editing, revisions, approvals and delivery.
- Create and adapt graphic-design assets, including social media graphics, digital ads and campaign materials.
- Write/adapt social copy and prepare it for client review/publication.
- Coordinate internal designers, external creative partners and client-side resources for specialized production.
- Ensure content aligns with brand guidelines, objectives and platform requirements.
- Stay informed on emerging creative trends, formats and production techniques.
- Be comfortable producing content yourself, not just directing or coordinating others.
2. Account & Campaign Management
- Own client accounts and turn marketing strategies into well-executed campaigns.
- Serve as the primary day-to-day client contact, managing communications, expectations and relationships.
- Manage deliverables, timelines, feedback, approvals and next steps.
- Coordinate integrated campaigns across content, social, influencer, paid media, partnerships and activations.
- Translate objectives/briefs into plans, tasks and deliverables.
- Develop campaign timelines, content calendars, project plans and documentation.
- Coordinate internal team, specialists, vendors, creators and stakeholders.
- Lead/participate in client meetings, present updates/recommendations and follow through.
- Coordinate approvals/revisions and maintain brand/campaign consistency.
- Support budgets/resource allocation and proactively flag scope, timeline or budget issues.
- Coordinate on-site activations, events and campaign initiatives, including occasional travel.
- Identify opportunities to strengthen client relationships, improve campaign execution and deliver additional value.
- Independently manage day-to-day account details while knowing when to collaborate, escalate issues or bring in additional expertise.
3. Influencer Marketing
- Research/evaluate influencers and creators for audience fit, brand suitability and campaign objectives.
- Coordinate influencer gifting, product seeding, paid partnerships and experiential campaigns.
- Manage creator outreach, negotiations, briefs, requirements and deliverables.
- Coordinate influencer contracts and approvals with internal team members.
- Act as a point of contact between creators, clients and internal stakeholders throughout campaign execution.
- Review influencer content against brand guidelines, objectives and deliverables.
- Track timelines, posting schedules, creator deliverables and performance.
- Coordinate product shipments, event participation and influencer logistics.
- Contribute to influencer reporting and identify learnings for future initiatives.
- Maintain positive relationships with creators and external partners.
4. Strategy, Digital Marketing & Reporting
- Contribute to content, social media and integrated marketing strategies.
- Translate client objectives and audience insights into actionable campaign and content recommendations.
- Monitor campaign performance and identify trends, opportunities and areas for improvement.
- Prepare/present recurring client reports, campaign recaps and performance recommendations.
- Coordinate paid media priorities, creative requirements, budgets and optimization with specialists.
- Review paid media performance and recommend creative direction, positioning and priorities.
- Conduct SEO reviews and identify website, search and content optimization opportunities.
- Communicate SEO insights and recommendations based on search performance and business objectives.
- Use analytics and performance data to inform future content, campaign and marketing decisions.
- Advanced paid media buying or technical SEO specialization is not required; a solid understanding, comfort interpreting performance data and ability to collaborate with specialists is expected.
5. Internal Team Coordination & Operations
- Provide day-to-day guidance and support to the Account Associate and other junior team members.
- Delegate tasks, communicate expectations and review work for accuracy, quality and brand consistency.
- Coordinate responsibilities and priorities across internal team members and external collaborators.
- Document and communicate client requirements, deadlines, deliverables and feedback.
- Follow, maintain and improve SOPs for recurring account and campaign activities.
- Help refine workflows for content production, influencer coordination, client approvals, community management and reporting.
- Improve efficiency through processes, technology, automation and AI-assisted workflows.
- Participate in planning, creative brainstorming and team meetings.
- Support Popcorn’s own brand initiatives and contribute ideas.
- Collaborative leadership, not formal people management; help teammates succeed and take initiative.
Essential Experience & Skills
- 3+ years of relevant professional experience in marketing, content creation, social media, account management or a related field; agency experience is a strong asset.
- Ability to independently manage client relationships, marketing campaigns or multiple concurrent projects.
- Hands-on photography, videography and video editing, with a portfolio of personally created content.
- Experience planning/executing shoots from concept and production through editing and delivery.
- Proficiency with Adobe Creative Cloud, Canva, CapCut or comparable tools.
- Strong understanding of Instagram, TikTok, LinkedIn and other major social platforms, including formats, trends and best practices.
- Experience with content calendars, campaign coordination and client approvals.
- Excellent written/verbal communication; confidence leading client conversations and diverse stakeholders.
- Strong project management, organization and time management; able to balance clients and deadlines.
- Working understanding of digital marketing analytics and ability to turn performance data into insights/recommendations.
- Strong attention to detail, quality and consistency across brands/projects.
- Ability to work independently and collaboratively in a fast-paced agency.
- Availability for occasional on-site shoots, events and activations, including some evenings, weekends or travel.
- A degree or diploma in marketing, communications, design or a related field is an asset; relevant experience, skills and portfolio matter more.
Bonus Points
Experience with:
- Influencer partnerships, creator campaigns, product gifting or experiential marketing.
- Meta Ads Manager/paid social.
- SEO, Google Analytics 4, Google Search Console/digital marketing reporting.
- Professional photography/videography, lighting, audio or advanced video editing.
- Consumer brands, particularly food/beverage, lifestyle or retail.
- On-site activations, events or integrated marketing campaigns.
- AI tools for content creation, marketing execution and operational efficiency.
- Mentoring juniors, delegating or improving internal processes.
Who You Are
- Creative doer and strategic, hands-on account owner who can plan shoots, create/edit content, execute campaigns and communicate directly with clients.
- Organized and accountable, able to manage multiple clients/campaigns/deadlines.
- Collaborative, sharing knowledge, helping teammates, giving feedback and knowing when to bring in expertise.
- Curious/adaptable, embracing new technologies, social platforms and marketing practices; comfortable wearing multiple hats in a small agency.
Why Join Popcorn?
- Small, collaborative team with autonomy.
- Hybrid Vancouver work environment.
- Opportunities to own client relationships and lead creative and integrated marketing campaigns.
- Freedom to contribute ideas and develop creative, strategic and leadership skills.
- Team values initiative, creativity, accountability and continuous improvement; exposure to emerging tools, technology and new ways of working.
How to Apply
Send to [email protected]:
- Resume - highlight account management, content production, campaign execution and digital marketing experience.
- Portfolio - show photography, short-form video, social media content and marketing campaigns; clearly identify your individual contribution, especially for collaborative work.
- Brief cover letter/introduction - tell us about yourself, why you’re interested and what you would bring to Popcorn.
Candidates demonstrating both creative production and marketing campaign management/execution are particularly encouraged.
Email subject: Account & Content Marketing Specialist – Your Name
Only candidates selected for an interview will be contacted.
