Why This Role Exists
Pophaus builds always-on social presence for CPG and DTC brands. The daily content, the campaign moments, and the photography that holds it all together. We're looking for a hands-on Art Director who can own the visual world of a brand across social, shoots, and content systems, and keep quality high at the pace social demands.
This is not a conceptual-only role. You will make visual decisions, guide execution, and set the look of brands people see every day.
Core Responsibilities
Always-On Social Direction
- Own the visual direction of always-on social content across Instagram, TikTok, and emerging platforms
- Build and maintain content pillars, visual systems, and templates that keep a feed cohesive without making it repetitive
- Direct the look and feel of daily and weekly content so it feels native to the platform, not adapted to it
- Keep brands visually current by evolving formats and treatments as culture and platform behaviour shift
Photography and Studio Direction
- Direct the visual approach for product, lifestyle, and studio shoots built for social
- Build moodboards, shot lists, and layout direction ahead of every shoot
- Lead on-set creative direction alongside photographers and stylists
- Plan shoots for volume, capturing content that stretches across a full calendar rather than a single post
Social Campaign Direction
- Set the visual direction for social campaigns from concept through delivery
- Translate a campaign idea into a full asset system across feed, story, short-form video, and supporting channels
- Keep campaign and always-on content in the same visual language
- Guide motion and short-form video direction for social, hands-on or directed
Content Systems and Oversight
- Guide visual systems for social graphics, templates, and email design
- Review and elevate layout, typography, hierarchy, and composition across everything that ships
Collaboration and Feedback
- Work closely with the Creative Director, Designers, Photographers, Editors, and Social team
- Give clear and decisive feedback that teams can execute quickly
- Support pre-production and on-set creative when needed
Required Experience
- 5+ years as an Art Director or Senior Designer with ownership over visual direction
- Strong experience working with CPG or DTC brands
- Proven background in: social content direction and always-on visual systems; product and lifestyle photography direction; studio and on-set creative direction; social campaign direction; email design systems; motion design direction, hands-on or directed
- Agency experience or equivalent fast-paced creative environment
- Strong understanding of North American consumer brand aesthetics
Bonus Experience
- Some social campaign strategy experience, shaping the idea and content plan behind a campaign rather than only executing the visuals
- Experience using Gen AI tools for concept exploration, visual references, or creative iteration
- Familiarity with AI-assisted workflows in creative production
Tools
- Adobe Creative Suite including Photoshop, Illustrator, Lightroom, and After Effects
- Figma
- Ability to work independently with minimal oversight
What Makes Someone a Strong Fit
- Strong visual taste and a real point of view on what good social looks like
- Ability to move fast and make decisions without overthinking
- Comfortable directing both a polished campaign and a same-week content drop
- Agency-ready and execution-focused
Not a Fit
- Portfolio-only or conceptual-only creatives
- Slow or process-heavy operators
- People who need constant direction
How to Apply
Please share:
- Portfolio showing social content, photography, campaign, and motion work
- Brief note on your experience with CPG brands and social content
- Current location and availability
Compensation and Benefits
- Salary: $80,000 to $90,000 CAD annually, based on experience and skill level
- Performance-based growth opportunities
- Paid vacation and statutory holidays
- Hybrid work environment with in-person collaboration for shoots and key projects
- Opportunity to work on high-impact creative for leading CPG and DTC brands
- Creative ownership and visibility across major client accounts
- Fast-moving agency environment with room for growth and expanded responsibility
