Company Description PORTA – Tradizione Italiana is one of North America’s fastest-growing frozen pizza brands, bringing authentic Italian craftsmanship to over 4,000 retail locations across the U.S. and Canada. Developed by the culinary team behind Terroni, PORTA combines chef-curated recipes with premium ingredients sourced from Italy to set a new standard for frozen food. Using traditional techniques such as slow-fermented dough and flash-freezing at peak freshness, PORTA delivers restaurant-quality meals in under 15 minutes at home. While pizza is the foundation of the brand, PORTA’s broader mission is to make authentic Italian cuisine effortless and accessible to more households. Applicants will join a growing company dedicated to sharing a true taste of Italy through retailers across North America.
Role Description PORTA is looking for a Social Media Specialist to join our growing team. Reporting to the Director of Marketing, you'll own our social media presence and play a key role in building one of North America's fastest-growing premium food brands.
We're looking for someone who doesn't just work in social media - they live and breathe it. You're the first to spot a trend, save content for inspiration, and have a point of view on what makes people stop scrolling. Your camera roll is probably full of restaurants, travel, recipes, and creative ideas. Bonus points if you've built your own audience, creator account, or passion project along the way.
In this role, you'll bring PORTA to life across our social channels through compelling storytelling, standout content, and meaningful community engagement. You'll help execute our social and content strategy while supporting shopper marketing, influencer programs, email marketing, and performance reporting.
The ideal candidate is a social-first storyteller who is creative, curious, proactive, and highly organized. They understand that the best content learns attention, sparks conversation, and makes people want to share it.
This role is hybrid for candidates based in the Greater Toronto Area, Canada, or remote for candidates based in the United States.
Responsibilities
- Social Media Management: Own day-to-day social media strategy and execution across all platforms - planning, scheduling, and publishing content that builds a consistent brand voice, grows our following, and drives engagement with the PORTA community.
- Content Creation: Develop on-brand written and visual content for social media, email, web, and other marketing channels, bringing the PORTA story to life through storytelling, creativity, and trend-aware execution.
- Community Management: Serve as the voice of the PORTA community by responding to customer inquiries and feedback across social, email, and other channels, and surfacing trends and insights to the Operations and Product teams to inform improvements to the product and customer experience.
- Influencer Management: Identify, recruit, and manage relationships with influencers and brand partners, including outreach, contracting, content coordination, and tracking performance to grow brand awareness and community.
- Marketing Reporting: Track, analyze, and report on marketing performance across all channels, providing insights and recommendations to optimize campaigns and inform strategic decisions.
- Email Campaigns: Plan and execute email marketing campaigns end-to-end, including content creation, audience segmentation, scheduling, A/B testing, and performance tracking to drive engagement and conversions.
- Shopper Marketing: Support sales with shopper marketing programs at priority retail accounts, including in-store demos, coupon campaigns, and retail-specific promotions.
About You
- University or college degree with 2 years' experience in a marketing, content creation (writing + design), or social media role, or relevant experience
- Experience planning content across multiple platforms; a robust understanding of social media platforms and their best practices
- Storytelling, creativity and keeping up with trends, particularly when it comes to social media content calendar planning
- Experience managing influencer relationships and campaigns an asset
- Comfortable using data and reporting tools to inform decisions
- Experience executing email marketing campaigns and working with email platforms
- Deadline-driven multi-tasker with strong attention to detail
- Excellent organizational skills
- Ability to work as a team player and demonstrate personal initiative
- Ability to operate in a fast-paced environment with changing priorities
