Title: Demand Marketing Specialist
Location: Toronto, ON
Salary: CAD $31.72/hr
Duration: 12+ months
Client: Software company
Job Summary:
We are committed to making work life better by powering the future of work. Our marketing team is growing and we’re building an Americas Demand Center to facilitate the planning and execution of our coordinated marketing strategy to deliver impactful fully integrated marketing campaigns.
In this position, you will have the opportunity to work closely with our integrated campaign managers to support the execution programs that drive the core marketing campaign strategies that generate and accelerate revenue opportunities.
What you’ll get to do
Working within the Client's Marketing team, the Demand Center enables driving consistent, repeatable, and scalable demand marketing that align to our global GTM strategy.
Support the Demand Center Leaders in their teams’ development and execution of strategic and tactical marketing plans, programs, and campaigns, including communicating program details and results to stakeholders.
Creation of campaign assets and management of internal campaign resource centres.
Work closely with stakeholders in sales and marketing to ensure campaigns effectively support sales objectives and are properly executed.
Monitor campaign metrics, creating tactics to ensure the constant delivery of qualified sales leads for ongoing pipeline creation and program optimization.
Research and identify future potential marketing opportunities, such as events, sponsorships, and technology.
All other responsibilities as assigned by reporting manager or sr. marketing leadership.
Skills:
2-4 years in B2B Marketing; ideally field marketing, event marketing, or demand generation
Experience using Marketing Automation Platforms like Marketo
A self-starter that can work independently or as part of a matrixed marketing environment.
Demonstrated ability to manage multiple priorities/projects and consistently meet deadlines.
Strong analytical skills, and demonstrable experience synthesizing data and making strategic decisions using various inputs.
Strong written, verbal, and visual communication skills, with the ability to effectively share ideas and lead discussions with a wide variety of audiences.
What would really make you stand out
Demonstrated aptitude for learning, including:
Understanding of customer/prospect audiences at the level of company, team, and individual contributor.
Marketing principles and strategies.
Natural storytelling, including ability to work collaboratively to create and adapt compelling messaging to marketing deliverables that get prospects and customers to think differently about the challenges they face.
ABOUT US:
PrideNow is Pride Global’ s light industrial staffing organization, a distinguished division within the Pride Global umbrella.
Aligned with the overarching mission of Pride Global, we specialize in delivering top-tier human resources and workforce solutions to the light industrial industry. Leveraging the strength of our global network, PrideNow is dedicated to empowering diversity, ensuring compliance, and driving unparalleled success for businesses. As part of the Pride Global family, we bring forth a commitment to excellence and a comprehensive approach to meeting the unique staffing needs of our clients worldwide. Welcome to PrideNow, where our local expertise seamlessly integrates into the global excellence of Pride Global, shaping a future of dynamic workforce solutions.
BENEFITS DISCLOSURE:
Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - offer eligible employees comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), a 401(k)-retirement savings, life & disability insurance, an employee assistance program, identity theft protection, legal support, auto and home insurance, pet insurance, and employee discounts with some preferred vendors.
EEO STATEMENT:
As a certified minority-owned business, Pride Global and its affiliates - including Russell Tobin, Pride Health, and Pride Now - are committed to creating a diverse environment and are proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics.
Fair Chance Employment:
PrideGlobal and its affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Chance ordinances.
Accommodation:
We are committed to providing reasonable accommodation for applicants and employees with disabilities. If you require reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, please contact us.
Only applicable for San Francisco Candidates:
Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactation accommodation.
