About Public Sector Network
Public Sector Network is a social learning platform that exists to help governments around the globe break down silos, collaborate, and work together for better outcomes for citizens. Our growing community spans all tiers of government and public services and allows members to network, benchmark, and share best practices.
About the Role:
Reporting to the Regional Director of Marketing, North America, you will be responsible for the marketing of a number of Public Sector Network’s key communities, events, and other engagements.
You will be joining a passionate and committed marketing team, contributing to the success of Public Sector Network North America operations.
Day-to-day you will be collaborating with the PSN team on messaging, campaign analysis and deployment, content, social, web, and more.
Key Responsibilities
- Develop comprehensive marketing strategies for large-scale events, roadshows, virtual events, and customized offerings to boost conversions, generate leads, and enhance brand visibility.
- Create and promote digital content, including articles, whitepapers, and blog posts, on both the Public Sector Network website and external platforms.
- Collaborate effectively with production, sales and operations teams to successfully execute campaign strategy.
- Successfully launch campaigns through Hubspot including creation and deployment of emails, build campaign lists using data segmentation, grow and publish content to social media channels, build high-converting landing pages and workflows to drive sales qualified leads.
- Manage campaign websites by continually optimizing content to enhance user engagement and improve SEO performance.
- Conduct thorough analysis of campaign results through in-house reporting to inform future investment decisions and marketing direction
- Proactively conduct market research to identify trends, opportunities, and competitor analysis
Qualifications
- At least 2 years of proven experience in marketing roles with a focus on email, demand generation, and social media marketing. Event marketing experience is an asset.
- Proficient in email marketing platforms and automation tools; Hubspot experience preferred.
- Proficiency in WordPress or other content management systems is a plus.
- Excellent written and communication skills with the ability to collaborate effectively with cross-functional teams
- Strong analytical skills with the ability to interpret data and make data-driven decisions
- Bachelor's degree in Marketing, Business, or a related field preferred
Although the position is remote, occasional travel within North America is required to support showcase events, roadshows, and other customized programs. The Marketing Team normally meets once a month onsite (downtown Toronto) to discuss business strategy and campaign performance.
