Protein Candy and Pulp & Press | Hybrid, Ontario | Reports to: Senior Brand Manager
Play a key role in building brand love for two high-growth Better-for-You CPG Brands
Manage campaign execution, content creation, organic social, influencer, and community activations that drive brand growth.
Protein Candy is redefining the $40B candy category with functional, better-for-you products. Since launching mid-2024, we've grown into 4,000+ retail doors, including Kroger, Walmart Canada, and Circle K, with thousands more coming online by the end of the year.
Pulp & Press is a legacy cold-pressed juice brand being reinvented. You'll build its DTC foundation while breathing new life into a trusted name.
The Role
You'll own the day-to-day execution of social media, influencer partnerships, UGC programs, and community initiatives for both brands.
This means: Posting content. Managing DMs. Briefing creators. Coordinating product seeding. Tracking influencer performance. Capturing content at events. Managing swag inventory. Running giveaways. Keeping the marketing calendar updated. Reporting on what's working and more.
You're the organized, creative operator who keeps our brands active, engaging, and growing across social and community channels. You'll work closely with Brand Experience leadership to translate strategy into consistent execution that builds brand love.
What You'll Own
- Organic Social & Community Management Own daily posting aligned with content calendar.
Manage replies, comments, DMs, and UGC resharing.
Identify trending formats and produce content.
Maintain brand voice and community sentiment.
Monitor and record brand mentions across platforms.
- Influencer, Creator & UGC Management Manage pipeline of aligned micro-influencers and creators.
Coordinate product seeding (list creation, packing, shipment tracking).
Brief creators on messaging and brand voice.
Collect, organize, and catalogue content for organic and paid use.
Track performance (engagement, reach, quality).
Execute giveaways and manage donation requests.
Maintain campaign tracking logs.
- Marketing Project Coordination Support campaign execution, product launches, sampling programs, and brand activations.
Coordinate timelines across Brand, Creative, Operations, and external partners.
Source and manage swag vendors.
Oversee inventory of marketing merchandise and event materials.
Coordinate logistics and shipment for events, tradeshows, and influencer drops.
- Marketing Calendar Management Own community and events portion of marketing calendar.
Ensure all activations, influencer drops, and organic initiatives are accurately reflected.
Coordinate timelines to ensure execution readiness.
Flag risks and timing conflicts proactively.
- Reporting & Performance Tracking Maintain Brand Experience scorecard on time.
Report on organic social performance, event outcomes, and influencer ROI.
Track spend and performance across all community initiatives.
Keep accurate records of collaborations and programs.
- Community Engagement & Activations Support local sampling and brand activations.
Coordinate event logistics.
Capture content from community events for social channels.
Track performance and outcomes.
You're the Right Fit If You:
- Have 2–4 years in marketing (CPG or DTC preferred)
- Have managed brand social accounts and understand what drives engagement
- Are highly organized with strong project management skills
- Can manage multiple initiatives without dropping balls
- Are detail-oriented with strong follow-through
- Can capture and edit high-quality video and static content that meets brand standards
- Love being the voice of a brand in comments, DMs, and community conversations
- Comfortable on and behind the camera to create content that meets a high bar for quality
- Build relationships easily with creators, influencers, and community members
- Are excited to travel and represent the brand at events and activations
- Proactively communicate and flag issues before they become problems
- Thrive in fast-paced environments where priorities shift
Nice to Haves
Multi-brand experience • Health/wellness/CPG background • Experience with influencer platforms • Photography/videography skills • Familiarity with social scheduling tools • Availability to work in-office in London, Ontario
Success in Year One
- Consistent, engaging organic social presence across both brands
- UGC library established with organized content for paid and organic use
- Product seeding program running smoothly with <24hr response times and reporting
- Marketing calendar accurate and updated weekly
- Brand Experience scorecard delivered on time monthly
- Event activations are executed smoothly with content captured and shared
Our Values
- Discipline – Show up ready to perform, even when it's hard. Accountable, punctual, prepared, dependable - no excuses.
- Results Oriented – Impact over activity and ego. Every hour and dollar should create measurable value.
- Innovation – Everyone innovates with curiosity - in every role. We look for smarter, faster, better ways to win.
- Value Others – We genuinely respect our team, our customers, and our community. We participate, contribute, and support each other. We have fun.
- Excellence – We hold ourselves to a higher standard - in quality, adaptability, effort, and attitude. Being "all-in" is the minimum.
Diversity & Inclusion
We welcome applications from all qualified individuals and are committed to building a diverse, inclusive team. If you require accommodations during recruitment, let us know when you apply.
A note on AI use in the application process: Occasionally, we supplement our human review of applications with AI-assisted tools (i.e., for high-volume hiring, complex job requirements etc.).
