Demand Marketing Program Manager
Salaried position
One year contract engagement with benefits and PST time zone.
- Lead the program management of marketing content and thought leadership initiatives, translating high-level campaign plans into structured workflows and timelines.
- Develop and maintain comprehensive project charters, statements of work (SOW), and detailed project plans to provide clear guidelines for milestones.
- Coordinate the creation of marketing assets across various channels, including email, social media, web copy, and webinars.
- Monitor daily program activities to ensure every team member adheres to specified deadlines and project goals.
- Act as a primary liaison between the marketing and GTM teams to ensure lead generation strategies are fully aligned with revenue goals.
- Work closely with resource managers and internal marketing teams to identify and secure the necessary skills and resources for project delivery.
- Meet regularly with stakeholders to communicate program status, goals, and potential risks.
- Oversee external content development agencies and vendors, ensuring they deliver high-quality materials that meet brand standards and project requirements.
- Manage program budgets diligently, tracking expenditures to ensure all marketing activities remain within the allocated financial parameters.
- Negotiate contracts with external partners and evaluate the effectiveness of their contributions to the campaign.
- Collaborate with the internal team to manage the activation of demand generation assets across global and regional channels.
- Oversee the localization process, ensuring that marketing content is appropriately tailored for specific customer segments and geographic markets.
- Partner with regional marketing teams to identify market gaps and adapt promotional strategies to local audience behavior.
- Create and maintain a comprehensive Bill of Materials (BOM) for all marketing programs, providing regional teams with a clear inventory of available assets.
- Build out and optimize marketing automation processes and lead scoring models to ensure seamless handoffs to regional sales teams.
- Analyze the effectiveness of existing campaigns and translate performance data into actionable insights for regional leadership.
Key Qualifications
- Proven experience in demand generation or digital marketing roles, specifically within B2B or SaaS environments.
- Exceptional organizational and program management skills, with experience overseeing multiple projects simultaneously.
- Strong analytical skills to evaluate campaign performance and adjust strategies based on data-driven insights.
- Excellent verbal and written communication skills, with the ability to manage both internal stakeholders and external vendors.
- Bachelor's degree in Marketing, Business, or 3-5 years related experience.
