Original job description
About Rankbreeze
Rankbreeze helps short-term rental hosts and property managers win more bookings through better data, smarter listing optimization, and tools that make Airbnb performance easier to understand.
We help operators improve the parts of their listing that drive more visibility, more clicks, and more bookings - including rankings, photos, amenities, pricing, descriptions, and A/B testing.
We’re looking for a Head of Product Marketing to help us grow Rankbreeze’s brand, reach more hosts, and turn our product insights into content, campaigns, and offers that property managers actually care about. Turn lookers into bookers.
About the Role
As Head of Product Marketing, your mission is simple:
Help Rankbreeze reach 1,000 hosts per week with an offer to help them win more bookings.
You’ll be responsible for turning our total addressable market into users. You’ll get access to Rankbreeze’s product, customer results, Airbnb data, and short-term rental insights to create marketing that drives trial sign-ups, email growth, website traffic, and customer acquisition.
This is a hands-on leadership role. You should be comfortable writing copy, creating content, filming videos, analyzing funnels, improving website conversion, and testing new marketing ideas.
You’ll work closely with the founder, product, customer success, and growth teams to make Rankbreeze the go-to platform for short-term rental operators who want to improve their Airbnb & vacation rental performance.
What You’ll Work On
Reaching 1,000 hosts per week with a compelling offer to help them win more bookings, across email, social, communities, and paid channels.
Shipping marketing that's actually useful - guides, data studies, lead magnets, and tools that STR managers genuinely want & are thirsty for.
Growing the brand and customer base every month through a consistent content cadence and a continuously optimized funnel.
Owning the funnel: diagnose ad campaign performance, run landing-page experiments, and optimize each stage from first visit to trial to paying customers.
Creating content end-to-end: draft emails and social posts that help hosts book more nights, film feature showcases and videos breaking down A/B test winners from Airbnb listings.
Building leverage through affiliates, influencer partnerships, webinars, and community programs that compound reach over time.
What You’ll Own & Manage
Product Marketing: Turn features, customer wins, and Airbnb data into clear messaging that helps hosts understand how Rankbreeze helps them get more visibility, more clicks, and more bookings.
Growth Channels & Campaigns: Build and manage campaigns across email, social, paid ads, affiliates, webinars, partnerships, and other channels to grow Rankbreeze’s brand and customer base.
Website Conversion & Funnel Optimization: Improve website copy, landing pages, CTAs, and trial sign-up flows by analyzing performance data, identifying bottlenecks, and running tests.
Content & Demand Generation: Create useful, high-converting content such as emails, social posts, videos, blog posts, lead magnets, data studies, and product updates that attract STR hosts and drive trial sign-ups.
What Makes You a Great Fit
You may be a great fit if you:
Can explain complex product topics to simple, compelling language
Understand how to create content that drives sign-ups, not just engagement
Are comfortable being on camera or creating video content
Like testing different hooks, offers, pages, and campaigns
Care about measurable growth
Can analyze marketing performance and turn it into action
Understand the difference between activity and outcomes
Enjoy working in a fast-moving startup environment
Are excited about helping Airbnb hosts and property managers win more bookings
What Success Looks Like
Within your first few months, success would look like:
Rankbreeze is consistently reaching more short-term rental hosts every week
Trial sign-ups are growing
Website conversion rates are improving
Email list growth is accelerating
Product launches are organized, clear, and more effective
Rankbreeze has a stronger content engine across email, social, video, and website
Hosts better understand how Rankbreeze helps them improve their Airbnb listings and win more bookings
What We’re Looking For
You are both strategic and hands-on. You can think through systems, but you can also write the email, film the video, improve the landing page, and analyze the results.
You have experience with:
Product marketing
SaaS marketing
Content marketing
Conversion rate optimization
Email marketing
Paid acquisition or ad funnels
Social media content
Customer research
Funnel analytics
Launching new product features
Experience in short-term rentals, Airbnb, real estate, hospitality, or property management is a strong bonus, but not required.
This Role is NOT for you if you
Bring problems without thinking through possible solutions.
Rely solely on existing processes instead of looking for better ways to achieve results.
See something that could be improved, but choose not to speak up or take action.
Wait for instructions rather than bringing ideas, recommendations, and opportunities to the table.
Settle for average when exceptional results are within reach
Why Join Rankbreeze
This is an opportunity to lead marketing at a growing SaaS company in the short-term rental space.
You’ll get to work with booking funnel data, customer stories, product insights, and A/B test results that hosts actually care about.
Your work will directly help property managers improve their listings, grow their revenue, and make better decisions.
If you’re excited about product marketing, SaaS growth, and helping Airbnb hosts win more bookings, we’d love to hear from you.
How to Apply
Apply directly through our job board here: https://jobs.cvviz.com/rankbreeze/job_83080_Head_of_Marketing_(Remote)
Answer all the questions within the job posting. Include a link to your LinkedIn profile, and the word “banana” as part of your response in a fun & unique way. This helps us understand that you’ve read this section before applying.
Submit your resume, and a cover letter explaining your interest and suitability for the role that includes a link to your LinkedIn profile and any relevant work samples.
Submit pre-interview answers here: https://www.videoask.com/f6gyomto9
We’d love to hear from you! Join Rankbreeze and help our team unlock their full potential.
