Job Description
Let that melt on your tongue.
Your talent for communication makes it even sweeter.
Digital Marketing & Communications Specialist
Essential Duties And Responsibilities
1.0 – PR and Comms
- PR Activation: Build and execute an annual PR strategy - pitching Canadian foodservice and hospitality trade media, writing press releases, coordinating interview opportunities, and positioning RATIONAL as a category expert and thought leader.
- Strategic Communications: Write and edit marketing collateral, email communications, and external announcements; develop and maintain the annual editorial calendar, aligning PR and advertising with campaign priorities and ensuring copy is consistently on-brand, concise, and compelling.
- Media Partner Relations: Manage relationships with strategic media partners and industry publications; develop annual tactical plans by partner, oversee media budgets, coordinate ad deliverables (print, digital, sponsored content), and report on results monthly.
2.0 – Digital & Social Media Management
- Social Strategy & Engagement: Own RATIONAL Canada's social media presence; develop and execute a content calendar, monitor and respond to engagement within agreed time frame, and deliver pre- and post-event promotion across email and social platforms to drive campaign registrations.
- Lead Quality & Funnel Governance: Monitor digital lead quality and maintain a structured feedback loop with the global digital team to ensure incoming leads meet qualification standards before entering the sales funnel.
- Performance Optimization: Track and report on digital and communications performance monthly; make data-driven recommendations to improve CTA completion rates, engagement, and conversion across all channels.
- Owned Channels: Manage RATIONAL Canada's website and digital tools; keep content current, ensure accessibility compliance and SEO best practices, and coordinate with the global web team on updates and new initiatives.
3.0 – Content Management
- Video Platform: Manage publication and promotion of RATIONAL’s video content in the Canadian market; localize and distribute video assets, drive registrations to the gated platform, and track leads attributed to content.
- Ambassador & Influencer Program: Recruit, onboard, and manage a roster of culinary ambassadors; coordinate content deliverables, ensure brand alignment, and measure reach and impact.
- Competitor Intelligence: Monitor competitor activity across media, social, and digital channels; synthesize findings into actionable insights that inform positioning, messaging, and campaign priorities.
4.0 - Other Duties
- Partner with the Central Marketing team in Germany to localize global content for the Canadian market, adopt and adapt best practices, and continuously optimize campaign and channel performance.
- Work with creative design team to have an up-do-date collection of campaign and house ads that highlight our products, their features, and customer benefits, with an eye for design.
QUALIFICATIONS: The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION And/or EXPERIENCE
- Experience working with Influencers and/or Brand Ambassadors
- Bachelor’s degree (B.A.) from a four-year college or university in Marketing, business, communications, or related field;
- One to three years of relevant marketing experience
- Experience writing and editing marketing collateral
Language Skills
- Ability to effectively present information, conduct conference calls, and respond to questions from groups of managers, clients, customers and the public.
- Excellent writing skills
- Ability to speak, write, or read French (preferred)
Mathematical Skills
- Analytical skills
- Comfortable interpreting data from multiple sources and drawing actionable conclusions
- Understanding of marketing attribution models and how to measure ROI across channels
- Comfortable working with budgets, tracking spend, forecasting, and reconciling actuals vs. planned
REASONING ABILITY And WORK BEHAVIOR
- Comfortable interpreting data from multiple sources and drawing actionable conclusions
- Ability to build and maintain basic performance dashboards and reporting templates
- Self-Motivated Professional
Other Qualifications
- Microsoft Office skills, especially PowerPoint and Excel
- Knowledge of customer relationship management (CRM) systems such as Salesforce is a plus
- Familiarity with marketing automation tools (experience with enterprise-level CRM or marketing cloud solutions is an asset)
- Experience with social media analytics and paid media reporting dashboards (Meta Business Suite, LinkedIn Campaign Manager, Google Ads)
- Design Tools: Canva
PHYSICAL DEMANDS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is regularly required to talk or hear, frequently required to sit, stand, walk, use hand to finger, handle or feel, and reach with hands and arms.
- The employee must occasionally lift and/or move up to 23 Kilos.
- Specific vision abilities required, include close vision, distance vision, and ability to adjust focus.
Work Environment
- The noise level in the work environment is usually moderate.
- Will require periodic ground and/or air travel, including local and distance destinations and possible continuous overnight stays.
Substance Addiction
- It is required from the employee to follow all corporate guidelines, using common-sense while interacting with peers, leadership team and customers.
- Must also make sure not to be under the influence of any substances while on duty. In case of substance addiction, employee is expected to communicate the company for the suitable accommodations to be made under what is required by law.
