Company Description
Red Truck Beer Company is rooted in the values of a simpler time, when honest work, good friends, and cold beer defined quality moments. The brewery focuses on straightforward, high-quality beer made with four basic ingredients, with no preservatives, pasteurization, or compromises. Each hand-crafted beer features the iconic Red Truck, symbolizing genuine character and good times. The taste is refreshing and bold, designed to be enjoyed in the company of others and to celebrate everyday moments. In a fast-paced world, Red Truck Beer stands for real, unpretentious quality time.
Role Description
The Territory Manager plays a critical role in growing the Red Truck Beer brand across the Lower Mainland. This is not a build-from-scratch territory. You'll be stepping into an established, high-volume book of business with strong distribution already in place and long-standing relationships with key retail, distributor, and on-premise partners. The foundation is there. The job is protecting it and pushing it further.
That means holding and growing volume in accounts that already move real cases, while going after new distribution and share gains across the territory. You'll manage and expand those relationships, drive visibility and brand presence, and look for every opening to add value for customers.
This is a hands-on, field-based role focused on disciplined execution, strong relationship building, and identifying opportunities to grow the business. You'll support event activations, trade and consumer events, marketing programs, and promotional initiatives, while maintaining a deep understanding of the competitive landscape and customer businesses. This is a full-time, field-based position covering the Lower Mainland.
Qualifications
- Proven experience in territory or account management, preferably in beverage or consumer packaged goods.
- Strong sales, negotiation, and relationship-building skills.
- Ability to plan routes, manage time effectively, and work independently in the field.
- Solid understanding of retail and on-premise operations, merchandising, and promotional execution.
- Excellent communication, presentation, and interpersonal skills.
- Comfort with basic data analysis, reporting, and use of CRM or sales tracking tools.
- Valid driver’s license and ability to travel regularly within the assigned territory.
- Knowledge of the beer industry and a genuine interest in craft and specialty beers is an asset.
- High school diploma required; post-secondary education in business, marketing, or a related field is an advantage.
Personal Attributes
- Strong relationship-building skills, both internally and externally.
- Able to work independently while staying aligned to clear goals and objectives.
- Excellent verbal and written communication skills.
- Highly self-motivated, organized, and creative.
- Passionate about craft beer and driven to succeed.
Skills and Technical Expertise
- Experience managing a sales territory with accountability for results.
- Knowledge of craft beer or a strong aptitude to learn quickly and become a brand advocate.
- High proficiency with MS Office, including Excel, Word, and PowerPoint.
- Comfortable working with CRM systems and sales reporting tools.
Other Requirements
- Legally able to sell alcohol and work in Canada.
- Valid BC driver's license with a clean driving record.
- Ability to work evenings and weekends as business demands.
- Willingness to travel throughout the assigned territory.
Compensation and Benefits
Salary range: $60,000 to $74,000 per year, plus an annual performance bonus tied to territory results.
Red Truck Beer offers a comprehensive benefits package designed to support both work and life. This includes RRSP matching, a health spending account, a company vehicle…yes, a Red Truck, along with a company cell phone and laptop. We believe in equipping our people properly and taking care of the team that drives our growth.
Equal Opportunity
Red Truck Beer Company is an equal opportunity employer. We welcome applications from everyone and hire based on skill, experience, and fit for the role. We're committed to a workplace free of discrimination, and to an inclusive hiring process. If you need an accommodation at any point in the process, just let us know and we'll work with you.
