Who We Are
Right Hook Digital is an eCommerce Growth Agency thatâs laser-focused on delivering unmatched growth for ambitious brands. Weâre all about results, but even more so, weâre about relationships. Our âprofit-firstâ approach means we donât just run ads; we build brands that last. By joining our team, youâll be part of a collective that genuinely cares about making an impact - not only for our clients but for each other.
With a specialized pod team structure, each Lead Strategist here is backed by a tight-knit team and equipped with the tools needed to drive real results. We donât believe in bloated client rosters or diluted focus - quality over quantity is our mantra. So if youâre passionate about driving big outcomes and want a career that scales with you, weâre your next home.
Why Right Hook?
- Focus on Quality, Not Volume: Fewer clients, more impact. We let you get deep into each brand’s growth journey.
- Values at Our Core: Our values guide us daily - Client Success, Team Elevation, Wow in Every Interaction, Openness & Candor, and Kaizen.
- Growth as a Constant: With our Performance + Growth Framework (PGF), you’ll always have opportunities to elevate your skills.
- Strategic Impact: You won’t just manage accounts; you’ll shape and execute on the Growth Marketing OS, where every dollar moves the needle toward profitable growth.
- Candid Culture: Feedback here flows both ways, from team member to CEO. We mean it when we say “Openness & Candor.”
About the Role
As a Lead Strategist, your role will be to drive profit-first growth through expert strategy, creativity, and leadership. Youâll be implementing our Growth Marketing OS to help clients scale profitably and overcome growth challenges. Hereâs what youâll be owning:
- Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals.
- Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
- Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels.
- Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels.
- Client Relationships: Be the go-to advisor for your clients - Results Through Relationships isn’t just a tagline; it’s our core.
- Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
- Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks.
- Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.
- What You Bring
- Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
- Proven success driving results with $40k+/month ad budgets.
- Marketing expertise in creative strategy, data analysis, and fundamentals.
- Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics.
- Top-notch communicator with a client-centered mindset.
- A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another.
Why You’ll Love It Here
- Competitive Pay: $90-$110k + access to company bonus scheme
- Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
- Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within.
- Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
- Full Team Support: From media to creative, our team has your back so you can focus on what you do best.
If youâre ready to make a real impact and join a team thatâs all about growth (for you and our clients), weâd love to see what youâve got. Apply today and letâs make big things happen, together.
