Original job description
We are looking for a Business Development Manager to drive revenue growth and expand market presence in Stoney Creek, Ontario. This role combines strategic planning with hands-on field sales, focusing on building strong customer relationships, identifying new business opportunities, and improving profitability across the territory. The successful candidate will use market insights to guide sales efforts, support team performance, and contribute to long-term business development in the fire safety and fire suppression systems sector.
Responsibilities:
• Drive profitable sales growth within the assigned territory by managing opportunities, strengthening account performance, and maintaining focus on margin and cost control.
• Contribute to annual sales planning by preparing forecasts, assessing market potential, and tracking year-over-year performance to support budget development.
• Monitor competitor activity, pricing conditions, and industry developments, then share actionable insights that help expand distribution channels and reinforce customer relationships.
• Identify emerging markets, new service opportunities, and product expansion possibilities, and work with internal stakeholders to align pricing and go-to-market strategies.
• Support the development of sales targets and business plans, review progress against goals, and provide coaching that helps improve team effectiveness.
• Build and maintain a strong pipeline through prospecting, cold outreach, client visits, and ongoing relationship management with new and existing customers.
• Help move opportunities through the sales cycle by documenting account activity, supporting negotiations, resolving customer concerns, and encouraging effective selling practices across the team.
• Represent the company at trade shows, industry events, and customer-facing functions while gathering market intelligence and promoting business growth opportunities.
• Promote a safe working environment by following health and safety requirements, participating in training, and reinforcing compliance with company and legislative standards.
• Prepare reports, participate in management and sales meetings, and support broader team development initiatives, including training and succession planning.
• 5+ years of experience in business development, outside sales, or territory sales.
• Demonstrated success in generating new business, growing accounts, and achieving sales targets in a field-based role.
• Strong knowledge of sales strategy, pipeline management, forecasting, and account development.
• Ability to analyze market conditions, competitor activity, and pricing trends to identify growth opportunities.
• Excellent relationship-building, negotiation, and communication skills with customers and internal teams.
• Experience in fire safety, fire protection, or fire suppression systems is strongly preferred.
• Valid driver's licence and willingness to travel regularly within the territory as required.
