Marketing Manager II
- Toronto, ON, Canada
Contract Period: 18 months with potential to extend Pay Rate: Starting form $48 per hour Location: Toronto, ON Location Type: Hybrid Business Hours: Monday-Friday, Core business hours · Contract
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Job details
- Pay
- Contract Period: 18 months with potential to extend Pay Rate: Starting form $48 per hour Location: Toronto, ON Location Type: Hybrid Business Hours: Monday-Friday, Core business hours
- Job type
- Contract
- Apply by
- Experience
- 8-10+ years of marketing experience
- Posting language
- English
- Posted
Original job description
Our client is a top financial institution with significant North American holdings. They have operations across most major verticals, including institutional & corporate, wealth management, private clients, commercial banking, treasury, and retail banking.
Introduction:
Robertson is seeking a skilled Marketing Manager II to join our client in support of an existing vacancy.
Contract Period: 18 months with potential to extend
Pay Rate: Starting form $48 per hour
Location: Toronto, ON
Location Type: Hybrid
Business Hours: Monday-Friday, Core business hours
Job Responsibilities:
Background screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements.
We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.
Introduction:
Robertson is seeking a skilled Marketing Manager II to join our client in support of an existing vacancy.
Contract Period: 18 months with potential to extend
Pay Rate: Starting form $48 per hour
Location: Toronto, ON
Location Type: Hybrid
Business Hours: Monday-Friday, Core business hours
Job Responsibilities:
- Lead the development of data-driven marketing strategies and integrated plans that support business goals
- Work closely with MarTech and Personalization, Product, Digital Experience, Customer Centricity and Distribution teams, providing strategic recommendations
- Develop and manage high-quality omni-channel marketing plans, ensuring messaging consistency, and brand alignment while delivering against KPIs and business outcomes
- Lead campaign planning, timelines, and prioritization across multiple initiatives and cross-functional teams
- Project manages multiple marketing programs concurrently, ensuring milestones, deliverables, and expectations are met
- Guide internal and external creative teams (including agency partners) to develop innovative marketing concepts, campaigns, and digital assets
- Partner with measurement and insights teams to develop and maintain reporting frameworks that evaluate campaign performance, identify optimization opportunities, and measure business impact
- Present results, key insights, and recommendations to senior stakeholders and cross-functional partners
- Champion best practices in digital marketing
- Identify opportunities to improve processes, workflows, and operational effectiveness within the marketing team leveraging Generative AI solutions
- University or college degree in marketing required
- 8-10+ years of marketing experience
- Strong understanding of digital media, content strategy, and online marketing best practices
- Strong analytical skills with the ability to measure and optimize campaigns using insights and data
- Experience with A/B testing, campaign optimization, and performance metrics
- Exceptional writing and editing abilities, with a talent for simplifying complex concepts into compelling marketing narratives
- Experience with MarTech tools (e.g., Salesforce Marketing Cloud, Adobe Customer Data Platform, Adobe Analytics, Voice dashboards, Power BI)
- Proficiency with Microsoft Office Suite (PowerPoint, Word, Excel, Teams) and project management tools (e.g., Workfront, Smartsheet)
- Experience in Group Benefits, healthcare, or related industries is highly valued
Background screening is required as part of the onboarding process. The type of screening required (criminal, credit, or other verifications) will vary based on the position and client requirements.
We use AI technology as part of our application review process to assist with screening and assessment. All applications are also reviewed by our recruitment team.
More about this job
Responsibilities
Develop data-driven, omni-channel marketing strategies and manage campaign planning and multiple marketing programs across cross-functional teams. Guide creative partners, evaluate campaign performance, present insights and recommendations to stakeholders, and improve marketing processes using Generative AI.
Requirements
A university or college degree in marketing and 8–10+ years of marketing experience are required, along with strong digital marketing, content strategy, analytical, and campaign optimization skills. Candidates should have experience with marketing technology and project management tools; experience in Group Benefits, healthcare, or related industries is highly valued.
Skills
- Data-Driven Marketing Strategy
- Integrated Marketing Planning
- Omni-Channel Marketing
- Campaign Management
- Project Management
- Digital Marketing
- Content Strategy
- Marketing Analytics
- A/B Testing
- Campaign Optimization
- Performance Measurement
- Marketing Technology
- Personalization
- Creative Direction
- Generative AI
- Writing And Editing
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Management & Leadership
- Data & Analytics
Keywords
- Marketing Strategy
- Integrated Marketing Plans
- Omni-Channel Marketing
- Digital Marketing
- Content Strategy
- MarTech
- Personalization
- Campaign Planning
- Campaign Optimization
- A/B Testing
- Performance Metrics
- Marketing Analytics
- Generative AI
- Salesforce Marketing Cloud
- Adobe Customer Data Platform
- Adobe Analytics
- Voice Dashboards
- Power BI
- Microsoft Office Suite
- PowerPoint
- Word
- Excel
- Microsoft Teams
- Workfront
- Smartsheet
- Group Benefits
- Healthcare
- Project Management
- Customer Centricity