Sahara Place is hiring a full-time, on-site Marketing Coordinator to own our social channels, content, search visibility and partnerships in Brampton and the wider GTA.
Details
Title: Marketing Coordinator
Location: On-site, 40B Hansen Road S, Brampton, ON L6W 3H4
Employment type: Full-time, permanent (approx. 40 hours/week)
Schedule: Weekdays, with some evenings and weekends for events and content shoots
Reports to: General Manager
Salary: 60,000–70,000 CAD per year
About Sahara PlaceSahara Place is Brampton's private health, wellness and spa sanctuary, bringing clinical care, mindful movement and high-touch spa experiences under one roof.
- Health: chiropractic, physiotherapy, acupuncture, nutrition counselling, body composition analysis, psychotherapy and clinical assessments.
- Wellness: Reformer and Mat Pilates, Infrared Hot Yoga, and contrast therapy (sauna, steam and cold plunge).
- Spa: RMT and non-RMT massage, lymphatic drainage, facials, IV drips and cosmetic injectables.
Our members are busy, high-achieving people who come to us to disconnect, recharge and invest in long-term wellbeing. Luxury, intention and community shape everything we do, from our booking app to our Instagram.
About the roleYou will be the day-to-day voice of Sahara Place online and in the community. Working from the centre, you will capture content on-site, grow our social following, make us easy to find in search and AI answers, and build relationships with influencers and like-minded local businesses.
This is a hands-on role for someone who can plan a monthly content calendar in the morning, film a Reformer class at noon and pitch a partnership in the afternoon. You will work closely with our instructors, practitioners and front-desk team, and report results monthly to leadership.
Key responsibilitiesSocial media management- Own Instagram, TikTok, Facebook and our Google Business Profile: planning, posting, community management and replies to DMs and reviews.
- Shoot and edit short-form video and photography on-site (classes, treatments, spaces, team spotlights, member stories).
- Stay current on platform trends and adapt them to a calm, premium brand voice.
- Coordinate with the front desk so social enquiries turn into bookings in the Sahara Place app.
Content strategy- Build and maintain a monthly content calendar tied to class launches, seasonal spa offers, memberships and events.
- Write captions, email newsletters, in-app announcements, website copy and blog articles.
- Translate clinical and wellness services (IV drips, contrast therapy, physiotherapy, lymphatic drainage) into clear, accurate and compliant content, reviewed with our practitioners.
- Maintain brand guidelines, templates and a shared photo and video library.
SEO and GEO (generative engine optimization)- Optimise website pages, metadata and local listings so we rank for searches such as "reformer pilates Brampton" and "hot yoga near me".
- Structure content (FAQs, service pages, schema markup) so AI assistants and answer engines accurately describe and recommend Sahara Place.
- Grow and respond to reviews on Google, ClassPass and other platforms; keep business details consistent across directories.
- Track rankings, traffic and AI-answer visibility, and recommend improvements.
Partnerships and outreach- Identify and pitch complementary businesses: athleisure and beauty brands, healthy cafes, medical and dental clinics, corporate wellness programs, bridal and event planners.
- Set up co-hosted events, cross-promotions, referral programs and community sponsorships in Brampton and Peel Region.
- Maintain a partner tracker with contacts, terms and results.
Influencer and creator relationships- Build a roster of GTA wellness, fitness, beauty and lifestyle creators who fit our brand.
- Plan hosted visits, gifting, ambassador programs and paid collaborations; brief creators and manage approvals.
- Ensure creator posts follow Canadian advertising disclosure rules (Competition Act and Ad Standards guidelines).
- Measure each collaboration's reach, engagement and bookings.
Sahara Social Club and facility events- Lead marketing for the Sahara Social Club brand: build its event calendar, visual identity, promotional campaigns and member community.
- Drive sign-ups and attendance for Social Club events through social, email, in-app notifications, creators and partners.
- Market Sahara Place as a venue for external and private events, including birthday parties, puppy yoga, corporate wellness days, team-building and private group bookings.
- Create event packages, landing pages, promotional materials and sales collateral, and pitch corporate clients, HR teams and event planners.
- Coordinate with the events and front-desk teams on enquiries and bookings, and capture content at each event for reuse.
- Track event enquiries, bookings, attendance and revenue by event type.
Events, campaigns and reporting- Plan and promote in-centre events, workshops, open houses and launch campaigns.
- Manage a modest paid social and search budget with agency or freelance support as needed.
- Report monthly on followers, engagement, website traffic, leads, bookings and partnership results.
QualificationsWhat you bring- 2–4 years of marketing, social media or communications experience, ideally in wellness, fitness, beauty, hospitality or lifestyle. Please do not apply if you do not have the relevant experience.
- A portfolio of social content you created, including short-form video you shot and edited.
- Working knowledge of SEO and local search, and curiosity about how AI assistants surface businesses.
- Experience building relationships with influencers, brands or community partners.
- Strong writing skills and an eye for premium, consistent visual branding.
- Comfort with tools such as Meta Business Suite, TikTok, Canva or Adobe Creative Cloud, CapCut, Google Business Profile, Google Analytics and Search Console.
- Organised and self-directed, able to juggle several campaigns and deadlines.
- A diploma or degree in marketing, communications or a related field, or equivalent experience.
Nice to have- Personal interest in Pilates, yoga, spa or holistic health.
- Experience with email marketing (Klaviyo, Mailchimp) and booking platforms or apps.
- Familiarity with WordPress or Shopify site editing and schema markup.
- Experience running paid campaigns on Meta and Google.
- Knowledge of advertising rules for health services in Ontario.
- An established network in the GTA and/or Peel Region wellness community.
What we offer- Salary of 60,000–70,000 CAD per year, based on experience.
- Complimentary Sahara Place membership, including Pilates, Infrared Hot Yoga and contrast therapy.
- Staff discounts on spa, health and IV services.
- Health and dental benefits after probation (to confirm).
- Paid vacation, plus a budget for courses and certifications in marketing, SEO or content creation.
- Creative ownership of a growing luxury wellness brand, in a beautiful space with a supportive team.
