Sailun Tire Americas – Marketing Specialist
Company Name – Sailun Tire Americas
Position Reporting To – Sr. Marketing Manager
The Role
The Marketing Specialist is responsible for supporting the execution of marketing campaigns across various digital and traditional marketing channels in North America. This role will also require an analytical mind to conduct campaign analysis and research market trends across the tire and auto category, as well as other relevant industries, to inform and support targeting and segmentation strategies. The Marketing Specialist will also play a leading role in developing marketing assets such as catalogues and presentations to support the sales teams and our customers.
What You’ll Do
- Support the Brand Marketing Manager across various campaigns in North America to build brand awareness at the B2B and B2C levels and drive sales via various digital and traditional marketing channels.
- Partner with external agencies to plan and implement B2B and B2C campaigns, overseeing tactical execution.
- Develop and manage B2B marketing materials (e.g., catalogues, brochures, booklets) while ensuring adherence to brand guidelines.
- Design and produce high-quality marketing assets, including graphics and visual materials, to support campaign objectives and enhance brand messaging.
- Utilize marketing monitoring platforms, campaign data, and market research to refine targeting and segmentation strategies for the target market.
- Plan, execute, and evaluate account-based marketing initiatives focused on category growth and promoting STA brands.
- Oversee the invoicing process for STA programs.
- Support the sales team in developing materials, presentations and other marketing communications for launches, campaigns and other product and service marketing efforts as well as sales meetings, tradeshows, and events.
Core Competencies
- Proven brand marketing experience with a strong understanding of creative implementation and brand consistency.
- Proficiency in digital marketing tools and platforms, including Google Ads, Meta Business Suite, and email marketing software.
- Exceptional judgement and problem-solving skills, including negotiation and conflict resolution.
- Ability to make decisions in a changing environment and anticipate future needs and trends and pivot quickly as priorities change.
- Proficiency in project management tools (ie. Monday.com, Asana, ClickUp etc.) is highly preferred and familiarity with these platforms is an asset
- Energetic, flexible, collaborative and proactive working cross functionally.
- Exceptional written, oral, interpersonal and presentation skills and the ability to effectively interface with various cross-functional teams.
Your Background
- A Bachelor’s degree or post-graduate degree in Business or Marketing
- 2+ years of business experience with emphasis on knowledge and insight management within a top tier auto or packaged goods/consumer products environment.
- Experience with Adobe InDesign, Illustrator, Photoshop, Canva.
- Comfortable across the Microsoft Office Suite – Experience with Excel and Powerpoint required.
- Results-driven and proactive in suggesting innovative ideas.
Travel
- Up to 20% of travel – Majority in USA and Canada
