Job Overview
The Field Sales Representative, East Coast, develops business relationships and supports sales growth across the region. This role combines outside sales, B2B sales, account management, and customer service, with a focus on understanding customer needs and presenting relevant solutions. You’ll work with colleagues to share market insights and help customers make informed purchasing decisions.
Reports to: Director of Retail
Location: Greater Toronto Area, Ontario (field)
Key Performance Indicators
- Win new stores in the territory that go on to reorder.
- Grow reorders from the stores you service.
- Keep every priority store merchandised, stocked and staff-trained to standard.
- Hit the sales target for in-store demos and shows.
Responsibilities
Account Service
- Service the retail accounts in Eastern Canada for the Director of Retail, who owns them.
- Visit priority stores on a regular route and meet the person who decides.
- Train store staff to explain and sell the products.
- Support distributor sales reps with store visits and staff training.
- Carry out the sales programs and contests set by the Director of Retail, and track results in each store.
New Stores
- Visit dealer-owned stores of national retailers and independent stores to present our products and store programs.
- Return until each store makes a decision, and close opening orders.
- Hand opening orders to the order desk in Customer Service, and follow up until the first reorder.
- Work a list of target stores agreed with the Director of Retail.
Merchandising
- Set up and maintain displays, signs and in-store materials, and refresh them for new products and seasonal programs.
- Check shelf placement, stock levels and pricing on every visit.
- Take photos and notes that show how each store looks, and flag issues.
- Report competitor products, displays and pricing seen in stores.
Demos and Shows
- Run in-store demos on Fridays and Saturdays that sell product and build the brand.
- Request demo kits, samples and materials from the marketing team ahead of each demo.
- Work our booth at consumer and home shows in the territory.
- Report demo results and customer feedback after each event.
- Coordinate with contract demo representatives so their shifts land in the right stores.
Routes and Reporting
- Plan efficient routes and schedules for each week's visits.
- Complete a multi-day store tour each quarter to reach stores the weekly route cannot.
- Keep store visits, contacts and next steps current in the CRM.
- Send the Director of Retail a weekly summary of visits, openings, demo results and issues.
Other Duties
- Assist the team with additional work as assigned, demonstrating a can-do attitude.
Requirements
- Bring two or more years of experience in retail, merchandising, product demos or field sales, ideally in natural health, home improvement or consumer goods.
- Walk into a store and get a decision from the person who makes it.
- Present products clearly to store owners, staff and shoppers, and turn interest into sales.
- Build attractive displays and keep them to standard.
- Plan and run your own week without day-to-day supervision.
- Use a CRM and mobile apps with ease, and keep records accurate.
- Drive your own reliable vehicle across the territory and travel overnight each quarter, with a valid driver's licence.
- Speak French, which helps with accounts in eastern Ontario and Quebec but is not required.
Attributes
- Outgoing
- Reliable
- Persistent
- Organized
- Resourceful
- Personable
- Independent
Daily Tasks
- Visit stores on a planned route, meet the person who decides, and train staff.
- Run Friday and Saturday demos at priority stores, talking with shoppers and selling product.
- Check displays, stock and pricing, and fix what you can on the spot.
- Call or email stores to book visits and demos, and follow up on opening orders.
- Update the CRM with visits, orders, demo results and next steps.
- Flag anything that needs a decision to the Director of Retail.
Compensation
- Pay: $32.05 an hour for about 24 hours a week.
- Bonus: Up to 10% of annual pay through Santevia's bonus program, based on company and personal results, paid in January.
- Benefits: The company-paid extended health and dental plan is for full-time staff only, so this part-time role does not include it.
- Vacation: 4% vacation pay added to every pay.
- Work setup: Part-time and permanent, about 24 hours over three days a week. The work days are Thursday, Friday and Saturday: store visits and merchandising on Thursday, and in-store demos on Friday and Saturday. Home-based in the Greater Toronto Area, working in stores across the territory, with overnight trips for a store tour each quarter.
- Vehicle and phone: Use your own vehicle, with mileage paid per kilometre at the company rate. You also get a monthly phone allowance.
- Tools: A company laptop.
- Extras: Shows and events beyond the regular schedule, such as consumer and home shows, are paid on top. Free Santevia products and free replacement filters for your own system.
