Specialist, IMC
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world.
Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Location: Toronto, ON, Canada
Category: Marketing
Brand: Shark & Ninja
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
Build Your Marketing Career Across Two Disruptive Brands!
Are you an early-career marketer who sweats the details, moves fast, and wants to see your work show up in the real world - on shelf, on screen, and in feed? SharkNinja is looking for a Specialist, Integrated Marketing Communications to help bring our campaigns to life across
both the Shark and Ninja portfolios in Canada.
Reporting to the Manager, Integrated Marketing Communications - SharkNinja Canada, you’ll be hands-on in the day-to-day execution of campaigns across the full consumer journey, from product launches and seasonal moments to always-on brand activity. You’ll work with global and local partners across creative, media, digital, PR, social, e-commerce, and retail, and you’ll help make sure every Canadian asset - English and French - lands on time and on brand.
This role is built for someone who wants breadth early. You’ll touch categories from beauty and floorcare to kitchen and outdoor cooking, and you’ll get real exposure to how an integrated campaign comes together end to end.
What You’ll Do
- Support the local execution of integrated marketing communications (IMC) plans across the Shark and Ninja portfolios for the Canadian market, including Québec
- Manage day-to-day campaign workflow: build and maintain project trackers, own deliverables, and keep timelines honest across internal teams and agency partners
- Coordinate the trafficking and bilingual localization of campaign assets, managing asset matrices and version control so nothing goes live untranslated or unapproved
- Route creative and copy through review, consolidate feedback, and shepherd assets to final approval
- Help develop locally relevant creative briefs and adapt global messaging for the Canadian market
- Partner day-to-day with media, PR, influencer, social, e-commerce, and retail counterparts to create breakthrough moments with the consumer
- Pull together campaign performance reporting and build presentation-ready recaps in PowerPoint for internal and cross-functional review
- Support local market research, competitive tracking, and category monitoring to inform strategy and storytelling
- Act as a day-to-day contact for external agencies, translators, and vendors supporting French-language creative and communications
- Raise risks early - missing assets, slipping dates, approval bottlenecks - so they can be solved before they affect a launch
What You’ll Bring
- Bachelor’s degree in Marketing, Communications, Business, or a related field
- 2+ years of experience in marketing, advertising, or brand communications; agency or consumer goods experience is an asset
- Excellent written and verbal communication skills in English
- French-language ability (français québécois) is a strong asset and will be considered favourably, though it is not required for this role
- Exceptional organizational skills and attention to detail - this role lives in asset matrices and deadlines
- Comfort managing many moving parts at once and keeping multiple stakeholders informed without being asked
- Proficiency in Microsoft PowerPoint required, along with strong command of the Microsoft Office suite (Excel, Word); exposure to project management tools (e.g., Asana, Smartsheet) and familiarity with AI tools is a plus
- Based in Toronto, ON
- Strong collaborator who thrives in cross-functional, matrixed teams
- Comfort operating in a high-growth, fast-paced, agile environment
- Curiosity, initiative, and a genuine appetite to learn the craft of integrated marketing
Our Culture
At SharkNinja, we don’t just raise the bar - we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, RRSP retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, free clinical mental health support, EAP, tuition reimbursement, wellness reimbursement, product discounts, referral bonus program, and more.
Pay Range
$68,000 - $83,000 CAD
Our Culture
At SharkNinja, we don’t just raise the bar - we push past it every single day.
Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more.
We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible.
When you join, you’re not just part of a company - you’re part of an outrageously extraordinary community. Together, we won’t just launch products -
we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn More About Us:
Life At SharkNinja
Outrageously Extraordinary
SharkNinja Candidate Privacy Notice
- For candidates based in all regions, please refer to this Candidate Privacy Notice.
- For candidates based in China, please refer to this Candidate Privacy Notice.
- For candidates based in Vietnam, please refer to this Candidate Privacy Notice.
We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
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