We are looking for a Digital Marketing Account Manager & Creative Strategist who can bridge the gap between strategy, creativity and execution.
This is not a traditional account management role.
We’re looking for someone who understands how brands grow digitally, can build marketing strategies, develop campaign ideas, communicate with clients confidently and bring a strong creative lens to every project.
The ideal candidate is someone who can look at a brand, understand its audience, identify growth opportunities, develop campaign concepts, guide content direction and work with internal teams to execute impactful marketing initiatives.
You will act as a strategic partner to clients while collaborating closely with creative, paid media, social, content and web teams to bring ideas to life.
This role is based out of Mississauga, Ontario, with occasional travel required across Canada for client meetings, brand visits, content shoots and campaign initiatives.
What You’ll DoDigital Marketing Strategy & Account Leadership
- Own relationships with a portfolio of client accounts
- Act as a strategic marketing partner, not just a project coordinator
- Understand client goals, business challenges and growth opportunities
- Build digital marketing plans aligned with brand objectives
- Develop campaign strategies across paid media, social media, content, websites and digital channels
- Translate business goals into actionable marketing initiatives
- Lead client conversations, strategy meetings and campaign discussions
- Present recommendations, ideas and performance insights to clients
- Manage timelines, approvals, deliverables and internal workflows
- Coordinate with creative, paid media, web development, content and production teams
- Ensure campaigns move from strategy through execution smoothly
Creative Strategy & Campaign Development
- Develop creative concepts and campaign ideas for brands
- Identify opportunities to make brands more relevant, engaging and culturally connected
- Think through campaignability - turning promotions, products and brand moments into strong marketing opportunities
- Create campaign frameworks, creative directions and content recommendations
- Develop creative briefs, campaign narratives, hooks and messaging directions
- Collaborate with designers, videographers, content creators and social teams
- Provide strategic input on visual direction, storytelling and brand communication
- Understand what makes content effective across platforms
- Help brands create campaigns that work across organic social, paid advertising and customer touchpoints
Content & Social Media Understanding
- Understand how social-first content is created and consumed
- Provide creative direction for photoshoots, video shoots and short-form content
- Develop content ideas for Instagram, TikTok, YouTube Shorts and other platforms
- Understand UGC, creator-style content and performance creative
- Support content planning through concepts, shot lists, references and creative direction
- Identify trends, formats and storytelling approaches that can be adapted for brands
- Collaborate with creators, influencers and production teams when required
Performance Marketing & Growth Thinking
- Understand paid media strategy across Meta, Google, TikTok and other platforms
- Review campaign performance and identify optimization opportunities
- Connect creative decisions with marketing performance
- Understand key metrics including engagement, conversion, acquisition cost and return on investment
- Work alongside performance marketing specialists to improve campaign outcomes
- Use data and insights to inform future creative and strategic decisions
What We’re Looking For
We’re looking for someone who combines the mindset of a marketer, strategist and creative thinker.
You should have:
- 3+ years of experience in digital marketing, account management, brand strategy or a related agency role
- Previous experience working in a marketing agency environment preferred
- Strong understanding of digital marketing channels
- Experience developing marketing plans and campaign strategies
- Strong client communication and presentation skills
- Ability to manage multiple brands and projects simultaneously
- Strong creative judgement and understanding of branding
- Ability to develop campaign ideas from a business objective
- Understanding of social media, content creation and digital trends
- Ability to provide clear creative direction and feedback
- Strong organizational skills and attention to detail
- Ability to collaborate with multiple internal specialists
Experience with the following is an asset:
- Meta Ads Manager
- Google Ads
- TikTok Ads
- Google Analytics
- Looker Studio
- Social media management tools
- Project management platforms such as ClickUp, Asana or Monday.com
- Content production, photography, videography or creative direction
The Person We’re Looking For
You’re someone who can walk into a client meeting and understand both sides of the conversation:
The business challenge behind the marketing request.
And the creative opportunity behind the brand.
You naturally ask:
“Why will people care?”
“What is the story we are telling?”
“How can this become more than just an ad?”
“What content would actually make someone stop scrolling?”
You understand that strong marketing sits at the intersection of strategy, creativity and execution.
You can create a marketing plan, turn it into a campaign, guide the creative direction and help teams execute it successfully.
Travel Requirements
This position is based in Mississauga, Ontario.
Occasional travel may be required across Canada for:
- Client meetings
- Brand visits
- Content shoots
- Campaign launches
- Strategy sessions
- Industry events
Travel may involve several days depending on project requirements.
What Success Looks Like
Success in this role means:
- Clients view you as a trusted strategic partner
- Marketing plans are thoughtful, actionable and aligned with business goals
- Campaign ideas are creative, relevant and executable
- Internal teams receive clear direction and strong briefs
- Content and campaigns become more effective across channels
- Brands have stronger digital presence and customer engagement
- Opportunities for growth are identified proactively
Payment Structure:
This job's compensation structure varies from $18-25 depending on experience and expertise.
How To Apply
Please submit:
- Resume
- LinkedIn profile
- Portfolio or examples of campaigns you have contributed to
- Examples of marketing strategies, creative concepts or content projects
- A brief summary of brands/accounts you have managed
- Candidates should highlight their involvement in both strategy and execution.
