The Marketing Analytics Specialist will design and deploy tracking solutions for user interactions while integrating massive data sets with platforms like GA4 and Adobe Analytics. They will also collaborate with cross-functional teams to oversee client project delivery and provide guidance to junior team members.

Requirements

Candidates must have at least 3 years of experience in web analytics using Google Analytics 4 or Adobe Analytics. Proficiency with tag management systems and strong communication skills for stakeholder engagement are essential.

Experience

2 to 5 years

Working hours

40 hours per week

Job type

Full-time

Work arrangement

On-site

Skills

Google Analytics 4
Adobe Analytics
Google Tag Manager
Adobe Launch
Tealium
DataLayer
Firebase Analytics
Big Data Analytics
Cloud Infrastructure
Salesforce
Tableau
Data Studio
Cross Domain Tracking
Consent Mode
Web Analytics
Mobile Analytics

Visa sponsorship

Not detected in the job text

Keywords

Marketing Analytics
GA4 360
Firebase Analytics
Adobe Analytics
Google Tag Manager 360
Tealium
Adobe Launch
DataLayer
XDM Schemas
Salesforce
BigQuery
CM360
DV360
Tableau
Data Studio
Consent Mode
Web Analytics
Mobile Analytics
Cloud Infrastructure
Gemini Enterprise
Claude Code
Tracking Pixels
Floodlight Tags
Cross Domain Tracking
Digital Practices

Original job description

<span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The Marketing Analytics Specialist  will play a key role at Stacktics Inc., where we design, create, deploy, maintain and grow industry-leading Cloud Infrastructure, Big Data Analytics and Cloud For Marketing products, solutions and services. <span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The primary responsibility of this role is to support the Marketing Analytics Team by enabling excellent front-end development skills and technologies to parse web pages/user events, and integrate with Data Systems and Marketing intelligence platforms. <span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The Marketing Analytics Specialist will be responsible for supporting client stakeholders and collaborating with internal teams on all Stacktics’ deliverables. The individual will use their expertise and best practices to support the team in providing efficiencies, and superior quality to every deliverable. <span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">KEY RESPONSIBILITIES: <span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Role-Specific Responsibilities:<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Designing and deploying solutions to track user’s interaction onsite, and integrating massive data sets with Google Analytics 4 360 (GA4 360), Firebase Analytics and Adobe Analytics </li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Run stakeholder interviews and create requirements documentation. Create detailed tracking and tagging plans, following the industry best  standards and naming conventions. Proficient in writing implementation guides for clients for web analytics and mobile analytics</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Define custom dimensions and metrics, audiences, channel groupings. Evaluating dataLayer and  data collection, and data reporting in both GA4 and Adobe Analytics.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Proficient with different types of Tag management systems <ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:circle;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Standard Google Tag Manager 360 and its specific features such as zones, and server side Google Tag Manager, Tealium, Adobe Launch, etc.</li><li dir="ltr" style="list-style-type:circle;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Setting up Tags, Triggers, Variables, Rules , Data Elements, XDM Schemas</li><li dir="ltr" style="list-style-type:circle;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Cross Domain Tracking to support delivering full GA360 implementation projects alongside Adobe implementations.</li></ul></li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Execute and support both internal and client team members as it relates to:<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:circle;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Data collection through design and implementation of tracking codes (GTM, GA4, Salesforce, Adobe, custom scripts)</li><li dir="ltr" style="list-style-type:circle;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Analytics reporting and custom database feeds (GA360, BQ, Adobe Analytics, CM360, DV360, Salesforce, Data Studio, Tableau etc.)</li><li dir="ltr" style="list-style-type:circle;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Excellent knowledge of basic consent mode vs CoMov2 and its implementation in tag management solutions.</li></ul></li></ul><div> </div><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Company-Wide Responsibilities:<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Collaborate with team members on special projects, pitches and research into new technology, uses, applications and advancements</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Oversee and own the delivery of client projects efficiently in collaboration with internal stakeholders</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Collaborate with team members on new/speculative initiatives and deliverables as they arise</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Work closely within all Stacktics’ cross functional teams and collaborate in execution, planning and post delivery</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Provide leadership, guidance and support to junior team members, including performance reviews</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Maintain a dedication toward achieving excellence in Stacktics’ delivery against client needs while maintaining strong internal relationships with internal partners</li></ul> <span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:normal;font-variant:normal;text-decoration:underline;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">QUALIFICATIONS:<ul style="margin-top:0;margin-bottom:0;"><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">3+ years of Web Analytics experience in Google Analytics 4 (primary) or Adobe Analytics (secondary)</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">3+ years experience with Tag Management Systems like Google Tag Manager and Adobe Launch</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Strong familiarity with marketing tracking pixels such as Facebook pixel, Reddit, Linkedin, Pinterest, Google tags and floodlight tags</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Excellent written & verbal communication skills are essential; candidate should be comfortable presenting and participating in group discussions of concepts with internal and external stakeholders.</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Ability to provide clear guidance and support for advanced problem solving and system design for enterprise-level clients, aiding the evolution of their digital practices</li><li dir="ltr" style="list-style-type:disc;font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;"><span style="font-size:10pt;font-family:Roboto,sans-serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">Experience with AI tools such as Gemini Enterprise, Claude Code and skills. Ability to generate, verify and articulate accurately AI generated results for both internal and external clients</li></ul>

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