Paid Media Specialist
- Canada
Part-time
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Job details
- Job type
- Part-time
- Posting language
- English
- Posted
Original job description
We are seeking an experienced Paid Media Specialist to manage advertising campaigns for consumer and direct-to-consumer (DTC) brands. This role will own an assigned portfolio of client accounts, handling campaign execution, optimization, performance reporting, and client communication across Meta, TikTok, and Google Ads.
Responsibilities
- Manage day-to-day media buying, campaign optimization, and reporting across Meta, TikTok, and Google Ads.
- Oversee an assigned portfolio of accounts, including both growth-focused and ongoing maintenance campaigns.
- Analyze campaign performance and implement changes to improve results.
- Develop creative testing strategies and identify opportunities to scale campaigns.
- Present performance updates and recommendations during client calls.
- Coordinate with account managers and creative teams on campaign strategy.
- Cross-train with other paid media team members to maintain client account coverage.
Requirements
- Hands-on experience managing campaigns across Meta, TikTok, and Google Ads.
- Previous experience working at a digital marketing agency.
- Experience managing paid media for consumer, e-commerce, or DTC brands.
- Proven experience with media buying, budget management, optimization, and reporting.
- Client-facing experience presenting campaign results and recommendations.
Preferred Experience
- Meta Events Manager, pixel implementation, and Conversions API.
- Google Analytics 4 (GA4).
- Tag managers, server-side tracking, and API-based conversion tracking.
- Basic HTML/CSS and experience with Shopify, WordPress, or Webflow.
Perks
- Potential to grow into a Paid Media Team Lead role as the department expands.
- Part-time, with a clear path to full-time as the department grows
More about this job
Responsibilities
Manage an assigned portfolio of consumer and DTC client accounts, executing and optimizing campaigns across Meta, TikTok, and Google Ads while reporting on performance. Develop creative testing and scaling strategies, present recommendations to clients, and coordinate campaign strategy and account coverage with internal teams.
Requirements
Candidates need hands-on experience managing campaigns across Meta, TikTok, and Google Ads, preferably at a digital marketing agency and for consumer, e-commerce, or DTC brands. They should have experience with media buying, budget management, optimization, reporting, and presenting results and recommendations to clients.
Skills
- Paid Media Buying
- Campaign Management
- Campaign Optimization
- Performance Reporting
- Meta Ads
- TikTok Ads
- Google Ads
- Budget Management
- Creative Testing
- Client Communication
- Client Presentations
- Meta Events Manager
- Pixel Implementation
- Conversions API
- Google Analytics 4
- Server-Side Tracking
Visa sponsorship
Not detected in the job text
Categories
- Marketing
- Data & Analytics
- Creative & Media
- Customer Service & Support
Keywords
- Paid Media
- Media Buying
- Meta Ads
- TikTok Ads
- Google Ads
- Consumer Brands
- E-Commerce
- Direct-To-Consumer
- Campaign Execution
- Campaign Optimization
- Budget Management
- Performance Reporting
- Creative Testing
- Campaign Scaling
- Client Communication
- Meta Events Manager
- Pixel Implementation
- Conversions API
- Google Analytics 4
- Tag Managers
- Server-Side Tracking
- API-Based Conversion Tracking
- HTML
- CSS
- Shopify
- WordPress
- Webflow
- Digital Marketing Agency