- Location: Any Canadian metro area.
- Compensation: $25 per subscriber and 5% of wholesale. Commission only, as an independent contractor.
- Hours: Part time or full time.
About Stillwater
Stillwater Coffee Club runs a Canadian coffee subscription. Our subscribers get a monthly rotation of whole-bean coffee from Canada's best independent roasters, matched to their taste. We launched in September 2025 and, to date, almost all of our revenue has come from online sales. Our cafe program is a new offline program, and you would shape how it is sold from the start.
The program
You sign independent cafes to offer Stillwater coffee subscriptions to their customers. Each cafe has its own discount code. When a customer subscribes with it, the subscriber gets a free bag of coffee, and the cafe is paid a fixed commission once that subscriber's third box ships. You are paid on the same trigger.
You may also sign the cafe as a wholesale customer.
Responsibilities
You will lead writing the sales plan for the cafe program and then carry it out yourself. You find your own leads, with support from Stillwater.
You are also our voice of the customer. You will learn what cafe owners and their baristas want and what they object to. You tell us how the offer and the product need to change, and where it helps you put cafe owners in a conversation with our product team.
- Build the list of cafes in your area and decide which to approach first and why.
- Visit cafes in person and sign the owners.
- Set up each cafe's code and teach baristas how to offer a subscription in one sentence.
- Go back to cafes that have gone quiet and find out why.
- Report each week on what you heard and which cafes are signing subscribers, and recommend changes.
Role Support
Our Director of Product will buy or build any required tools, data, and software. That includes reporting by cafe code, signup alerts, counter cards and sell sheets. If a task is taking your time away from selling, you tell us and we automate it.
We reimburse reasonable travel and meals. Your territory is the metro area where you live. You are the only Stillwater rep in your territory.
Who we are looking for
Two things matter most to us. You find a way to get meetings and tilt the scales towards a "yes", and you tell customers and us the truth, including when a cafe is not a fit or the problem is our product.
We would also like to see:
- Experience selling into cafes: coffee, tea, baked goods, equipment or supplies.
- Existing relationships with independent cafe owners in your area.
- A specific view on which cafes in your territory you would sign first. We will ask you for it.
You can keep selling other products to cafes, such as tea, as long as none of them is coffee. Tell us what you carry.
Compensation
This role is commission only. There is no base salary. You work as an independent contractor.
- Cafe subscriptions: $25 for every subscriber who signs up through one of your cafes' codes, once their third box ships.
- Cafe wholesale: 5% of the wholesale revenue we collect from every cafe you sign, for that cafe's first 12 months. After that you are paid 3% for as long as you work with us.
- Commission is paid monthly.
We can change these rates with 30 days' written notice. A change applies only to cafes you sign after it takes effect. Cafes you have already signed keep their terms.
We review the arrangement together after 90 days, and either of us can end it then.
Our target is five lasting subscribers a month from each cafe, which pays you $2,500 a month across twenty cafes. Your first payment arrives about three months after a cafe's first signup, because commission is earned on the third box.
How to apply
Email hi@stillwatercoffee.ca with your resume or LinkedIn profile, and a short answer to this: which ten cafes in your area would you approach first, and how would you approach them?
Full posting: https://stillwatercoffee.ca/pages/cafe-partnerships-representative
