The Opportunity
The Marketing Specialist, Media & Communications is responsible for supporting T&T’s external communications with a strong focus on media relations, community partnerships, event marketing, influencer coordination, and paid media support.
Working closely with the Marketing Manager and cross-functional teams, this role helps develop and execute communications initiatives that enhance brand awareness, strengthen community presence, and new store openings.
You Will
- Develop and execute integrated communications plans to support brand campaigns, store openings, community initiatives, and business priorities.
- Build and maintain strong relationships with media, influencers, community partners, associations, and local stakeholders.
- Support media relations, including drafting press materials, coordinating interview requests, managing media inquiries, and supporting media events.
- Plan and execute community sponsorships, partnerships, and local marketing opportunities that strengthen brand awareness and community connection.
- Support event marketing from planning to execution, including grand openings, community events, influencer activations, and partner events.
- Coordinate paid media campaigns by setting up campaigns based on approved media plans, monitoring budget pacing, and optimizing tactics toward campaign objectives and KPIs.
- Monitor media, social, and community conversations to identify opportunities, track campaign performance, and provide recommendations.
- Create and adapt communications materials in English, Traditional Chinese, and Simplified Chinese, including press releases, media pitches, newsletters, speeches, statements, presentations, and event briefs.
You Should Have / Be
- Bachelor’s degree in marketing, Communications, Journalism, Public Relations, or a related field.
- Minimum of 3 years of experience in communications, public relations, media relations, marketing, or a related field. Retail, agency, or social/digital experience is an asset.
- Strong writing skills with experience drafting press releases, media pitches, briefing notes, social copy, presentations, and other communications materials.
- Excellent command of English, both written and verbal. Proficiency in Simplified and Traditional Chinese is a strong asset.
- Ability to work well under pressure in a fast-paced environment and manage multiple priorities at the same time.
- Strong communication skills with the ability to work effectively across all levels of the organization and with external stakeholders, including media, influencers, vendors, and community partners.
- Ability to work independently, solve problems, and build strong working relationships.
- Proficiency in Microsoft Office, including Word, Excel, and PowerPoint.
- Willingness to work evenings, weekends, and outside regular office hours as needed for events, media opportunities, and urgent PR matters.
- Valid driver’s license and access to a vehicle are preferred.
This is an active job posting for a currently vacant position. We are recruiting to fill this role as part of our ongoing operational needs.
