Residential Real Estate
North York, Ontario
Full-time, in-office
$115,000 - $135,000
Marketing Manager the Opportunity
Our client, a growing residential real estate organization, is seeking a commercially minded
Marketing Manager to lead marketing across a portfolio of rental communities.
This position combines strategy, creative direction, digital advertising, team leadership, and hands-on campaign execution. The successful candidate will develop marketing programs that support new property launches, generate qualified leasing leads, strengthen brand recognition, and maintain occupancy across established communities.
Working closely with leasing, operations, and senior leadership, the Marketing Manager will connect marketing activity with pricing, availability, lead volume, tours, and lease conversions.
Marketing Manager Key Responsibilities
Portfolio and Lease-Up Marketing
- Develop integrated marketing plans for upcoming property launches, active lease-up campaigns, and stabilized rental communities.
- Translate leasing objectives, availability, pricing changes, and occupancy targets into focused marketing initiatives.
- Plan campaign timing and allocate resources according to the needs of each property.
- Support open houses, property activations, resident events, and other initiatives that contribute to leasing and retention.
- Ensure rental listings and online property information remain accurate, compelling, and current.
Brand and Creative Direction
- Establish a consistent visual and written identity across the residential portfolio.
- Provide creative direction for property branding, advertising, signage, brochures, websites, leasing materials, and internal communications.
- Review and approve creative work while providing clear, constructive feedback to internal contributors and external partners.
- Plan photography, video, virtual tours, launch materials, and on-site promotional content.
- Protect brand consistency while allowing each property to maintain its own market positioning and personality.
Digital Content and Social Media
- Build content strategies and editorial calendars for portfolio and property-level social channels.
- Oversee content across Instagram, TikTok, Facebook, and other relevant platforms.
- Identify emerging content, platform, and consumer trends that can be applied effectively within the rental housing market.
- Guide the creation of engaging content that supports awareness, lead generation, resident engagement, and community building.
- Ensure content reflects the quality and experience offered by each residential property.
Advertising and Lead Generation
- Direct paid-media campaigns across Meta, Google, and other appropriate digital channels.
- Manage targeting, creative testing, campaign optimization, and budget allocation.
- Monitor lead quality, cost per lead, conversion rates, and cost per lease.
- Adjust campaign strategies based on inventory, leasing activity, market response, and performance data.
- Work closely with leasing teams to understand lead outcomes and improve campaign effectiveness.
Email and Customer Communications
- Develop email-marketing programs for prospective residents, including inquiry follow-up, tour reminders, and leasing campaigns.
- Oversee communications for existing residents, including newsletters, community updates, events, and renewal initiatives.
- Maintain a consistent brand voice across prospect and resident communications.
- Identify opportunities to improve engagement throughout the prospective and existing resident journey.
Budget, Analytics and Reporting
- Manage the overall marketing budget across properties, campaigns, vendors, media, technology, and content production.
- Establish a regular reporting process covering campaign performance, lead generation, engagement, leasing conversions, and marketing spend.
- Present performance results, observations, and recommendations to senior leadership.
- Use data to recommend changes to campaign strategy, channel selection, creative direction, and budget allocation.
- Measure marketing success against leasing velocity, occupancy, vacancy, and portfolio-growth objectives.
Team and Vendor Leadership
- Lead and support internal marketing resources while collaborating closely with leasing and property operations.
- Select, brief, and manage photographers, videographers, designers, media partners, printers, signage providers, and other suppliers.
- Establish clear scopes, deadlines, budgets, and performance expectations for external partners.
- Ensure vendors deliver high-quality work that meets brand and business requirements.
- Coordinate multiple campaigns, properties, stakeholders, and deadlines simultaneously.
Marketing Manager Qualifications & Experience
- At least three years of progressive marketing experience, ideally involving responsibility for strategy, budgets, campaigns, people, or external agencies.
- Demonstrated experience developing and executing integrated marketing plans.
- Practical experience managing paid social media and/or Google advertising campaigns.
- Strong knowledge of Meta Ads Manager, Google Ads, and Google Analytics.
- An excellent eye for design, composition, brand consistency, and creative quality.
- Experience briefing and directing photographers, videographers, designers, media partners, and production vendors.
- Strong writing and editing skills with careful attention to voice, tone, and detail.
- Ability to connect marketing performance with measurable business and sales outcomes.
- Excellent organizational skills and the ability to manage several properties and campaigns concurrently.
- Confidence presenting marketing results, recommendations, and budget decisions to leadership.
- Experience supervising or mentoring an employee is preferred.
- A portfolio or relevant examples of campaigns, content, brand development, or marketing results.
- A valid driver’s licence, reliable transportation, and the ability to visit properties as required.
- Availability to maintain a regular office presence and attend occasional property events.
Preferred Experience
- Marketing experience within residential real estate, property management, hospitality, multifamily housing, luxury goods, or another location-based service business.
- Familiarity with platforms such as Mailchimp, Constant Contact, HubSpot, or comparable email-marketing technology.
- Experience using Canva, CapCut, Adobe Creative Suite, or similar content-production tools.
- Postsecondary education in marketing, communications, business, or a related discipline.
What Our Client Offers
- Competitive compensation based on experience.
- Health and dental benefits.
- Paid vacation and personal days.
- Dedicated resources for campaigns, marketing technology, and professional development.
- A varied position combining strategy, creative direction, property visits, team collaboration, and campaign execution.
- The opportunity to shape the marketing approach for a growing portfolio of residential communities.
Interested?
Apply below
Similar Role Titles
Senior Marketing Manager
Brand Manager
Portfolio Marketing Manager
Real Estate Marketing Manager
Project Marketing Manager
Only applicants with the legal right to work in Canada can be considered for this opportunity.
We thank all those who express interest in this opportunity however only those short-listed we be contacted. 