We are seeking a results-driven Digital Marketing Specialist to plan, execute, and optimize online marketing campaigns across multiple channels. The ideal candidate will combine creative thinking with data-driven decision-making to grow brand awareness, drive website traffic, and generate qualified leads. This role works closely with content, design, and sales teams to ensure marketing efforts align with overall business goals.
Responsibilities
- Develop and execute digital marketing strategies across SEO, SEM, email, and social media
- Plan, launch, and monitor paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads)
- Create and manage content calendars for social media and blog platforms
- Analyze campaign performance using tools like Google Analytics and provide actionable insights
- Conduct keyword research and optimize website content for search engines
- Manage and grow the company's social media presence across relevant platforms
- Collaborate with design and content teams to produce marketing assets
- Monitor industry trends and competitor activity to identify new opportunities
- Manage email marketing campaigns, including segmentation and A/B testing
- Track and report on KPIs such as ROI, conversion rates, and cost-per-acquisition
- Optimize landing pages and user funnels to improve conversion rates
- Manage marketing budget allocation across channels for maximum efficiency
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or related field
- 2+ years of experience in digital marketing or a related role
- Proficiency with Google Analytics, Google Ads, and Meta Ads Manager
- Strong understanding of SEO/SEM principles and best practices
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo)
- Familiarity with social media management and scheduling tools
- Excellent written and verbal communication skills
- Strong analytical skills with the ability to interpret data and translate it into strategy
- Experience with content management systems (e.g., WordPress)
- Basic knowledge of HTML/CSS is a plus
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
- Creative mindset with strong attention to detail
