the marketing strategy, co-own the pipeline number with Sales, and build MoEngage into the category-defining customer engagement platform for North American brands.
- Develop and execute a comprehensive marketing strategy aligned with North American market dynamics and business objectives.
- Collaborate closely with Sales to co-own and optimize the revenue pipeline, ensuring alignment between marketing initiatives and sales outcomes.
- Lead brand positioning and messaging to establish MoEngage as the leading customer engagement platform in the region.
- Drive demand generation through integrated campaigns, content strategy, and digital marketing initiatives.
- Build and scale marketing operations, leveraging data and analytics to measure performance and refine strategies.
- Partner with product and customer success teams to ensure market feedback informs product development and customer adoption.
- Mentor and grow a high-performing marketing team focused on innovation, agility, and measurable impact.
Requirements
12+ years B2B SaaS marketing leadership. MarTech / CDP / customer engagement / CX domain experience. Hands-on operator with a "multiple hats" mindset.
- Proven track record in MarTech, CDP, customer engagement, or customer experience domains.
- Demonstrated ability to scale marketing functions in high-growth SaaS environments.
- Strong operational mindset with a "multiple hats" approach - comfortable leading strategy, execution, and team development.
- Expertise in demand generation, brand building, and pipeline acceleration.
- Data-driven decision-making with proficiency in marketing analytics and performance measurement.
- Experience working cross-functionally with Sales, Product, and Executive teams.
- Bachelor’s degree in Business, Marketing, or a related field; MBA preferred.
