Role Overview
We are looking for a hands-on, execution-focused Fractional Digital Marketing Specialist to join our team as our second marketing resource. Reporting directly to the Lead Marketing Specialist, you will take our high-level strategies and run the day-to-day tactical work across social media, paid ads, email, and search optimization.
Because this contract is strictly 10 hours per week, we need an autonomous professional who already has expert-level skills in our software stack. There is no onboarding or training period for these tools - you must be ready to log in and execute from day one.
Key Responsibilities
· Paid Advertising: Monitor and optimize our active campaigns to improve efficiency and ROI.
· Organic Search (SEO/AEO/GEO): Update and optimize content so our brand ranks well on traditional search engines and AI discovery platforms.
· Social Media: Handle the regular scheduling, publishing, and community interaction across our organic social channels.
· Email Marketing: Design, test, and send regularly scheduled newsletters and set up basic automated email workflows.
· Analytics: Build quick weekly reports on traffic and campaign performance to review with the Head of Marketing.
Required Platform Expertise
You must have expert-level experience using a combination of the following tools to manage your weekly tasks efficiently:
· Social Media: Hootsuite, Buffer, Later, or Sprout Social.
· Paid Ads: Meta Ads Manager, Google Ads, and LinkedIn Campaign Manager.
· SEO & AI Search: SEMrush/Ahrefs, Google Search Console, Perplexity, and ChatGPT Plus.
· Email Marketing: Klaviyo, HubSpot, Mailchimp, or MailerLite.
· Analytics: Google Analytics 4 (GA4), Google Looker Studio, and Hotjar or Microsoft Clarity.
Qualifications
· Complete Independence: Ability to manage your tasks and deadlines with minimal supervision.
· Time Management: Highly organized and able to deliver high-quality work within a strict 10-hour weekly container.
· Contractor Status: Must operate as an independent contractor in Canada with your own computer and reliable internet setup.
