Original job description
Inventors of Brand Power - the most powerful, iconic TV ad platform driving brand sales
Creators of Home Tester Club - the world’s largest digital community of shoppers delivering social proof content
The Role
We are seeking an experienced and passionate Lead Software Engineer to join our growing team in Toronto. This hybrid role will see you at the forefront of designing, developing, and delivering robust software solutions, while also guiding and mentoring a talented team of engineers.
You will play a critical role in shaping our technical direction, ensuring high-quality code, and fostering a culture of continuous improvement and innovation.
This is a new vacancy.
The Brand Power Company
The Brand Power Company pioneered Third-Party endorsement advertising and has been the absolute global leader in educational ad content for 35+ years. Working with the world’s biggest CPG and OTC brands, our platforms, including Brand Power, Medifacts and Experts Review, have driven phenomenal sales growth for the world’s largest tier-one marketers across all media touchpoints from TV, digital/social to our latest innovation, Augmented Reality at Point of Sale.
True to our origins of providing maximum time and cost efficiencies, and measurable ROI, we also run the world’s largest e-community of shoppers. hometesterclub.com is the only global partner delivering ratings & reviews, user-generated content, insights, word-of-mouth, research, and compellingly authentic rich video content for brands worldwide.
We’re all about expert testimony and peer-to-peer endorsement that can say more about a brand than a brand could ever say about itself. And the only measure of our success is the sales success of our clients.
As big fans of authenticity – not just in the solutions we provide, but in the people we welcome to our team – we’re looking for a genuine team player who shares our love for collaborating, creating, and celebrating awesome results for our clients.
Responsibilities
Lead, mentor, and inspire a team of software engineers, fostering a collaborative and high-performing environment.
Drive the technical design, development, and implementation of scalable, high-performance software solutions using .NET Core, ReactJS, ReactNative, and Microsoft SQL Server.
Actively contribute to hands-on coding, code reviews, and ensuring adherence to best practices, coding standards, and architectural guidelines.
Explore and integrate AI / LLM capabilities where they create meaningful value
Collaborate closely with product owners, architects, and other stakeholders to translate business requirements into technical specifications and deliver impactful features.
Champion software architecture principles, design patterns, and maintain a strong focus on system reliability, security, and performance.
Troubleshoot complex technical issues and provide expert guidance to the team.
Contribute to the technical roadmap and strategic planning for our software products.
Promote a culture of continuous learning, knowledge sharing, and technical excellence within the team.
Participate in the recruitment and onboarding of new engineering talent.
Required Qualifications
Bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
7+ years of professional experience in software development.
1-2 years of experience in leading and mentoring a team of software engineers.
Experience using AI powered development tools such as GitHub Copilot.
Extensive hands-on experience with Microsoft SQL Server, including complex query optimization, database design, and performance tuning.
Proven experience developing and deploying robust .NET Core Web APIs.
Deep understanding and practical experience with RESTful API design principles and various configurations.
Strong proficiency in ReactJS for building modern, responsive front-end applications.
Solid grasp of software architecture principles, design patterns, and best practices.
Practical experience with containerization technologies (e.g., Docker, Kubernetes) for .NET applications.
Exceptional communication (written and verbal) and analytical skills, with the ability to articulate complex technical concepts to diverse audiences.
Ability to thrive in a collaborative, multi-stakeholder, and diverse team environment.
Experience working effectively within a global delivery model.
Ability to work 1-2 days per week from our Toronto Harbourfront office.
Nice-to-Haves
Experience with cloud platforms, particularly AWS.
Familiarity with other front-end frameworks like Angular.
Experience with CI/CD pipelines and DevOps practices.
Knowledge of microservices architecture.
Our Benefits
4 weeks' vacation and other leave entitlements
Relaxed (and pretty cool...if we don't say so ourselves) advertising agency environment with a commitment to professional development and progression
Hybrid work model
This isn't your typical 9-5, it's truly a global role and you will help lead initiatives that drive impact cross-functionally across multiple timezones, with the flexibility in your schedule to collaborate while maintaining balance.
The base salary for this position at the time of this posting may range from CA$120,000 to CA$150,000. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications
Discretionary bonus scheme
You'll be part of a forward-thinking team that values innovation, collaboration, and personal growth.
A competitive compensation package including comprehensive benefits and plenty of opportunities for professional development.
You'll have the chance to work on challenging projects, make a significant impact, and grow your career in a supportive and dynamic environment.
We’re big fans of authentic
Diversity and inclusion are fundamental to who we are, and what has always made us tick. We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity and/or expression, lifestyle, age, educational background, national origin, religion or physical ability. You may think we care about your purple hair or love of cats, but we don’t. We believe treating everyone with authenticity and respect simply gives us the best chance of delivering success.
If you are a passionate and experienced Lead Software Engineer looking for your next challenge, we encourage you to apply! Please submit your resume and cover letter detailing your relevant experience.
At The Brand Power Company, we are committed to ensuring that your personal information is protected and never misused. You can view our policy here: Privacy Policy
Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results.
