Original job description
The Landline Company (landlineco.com) is revolutionizing air travel by bridging the gap between regional communities and major airline hubs. We partner with top airlines like American and Air Canada to offer innovative multimodal connections across North America. We’ve launched a first of it’s kind remote terminal checkpoint to expand the reach of major metro airports into local neighborhood checkpoints. Our luxury motorcoaches replace short flights with a faster, more sustainable alternative - reducing costs, addressing pilot shortages, and enhancing passenger journeys.
*The Role: *
We are looking for a Digital Marketing Specialist to help build and scale our digital presence to build awareness of the Landline service and drive conversion for our direct online booking and/or partner booking channels. This role is ideal for someone who is data driven, highly curious, and energized by shaping the future of travel.
You’ll work closely with cross functional partners to design, test, measure, and optimize digital marketing efforts that support brand visibility, customer acquisition, and demand generation in a B2C environment. You will also get involved in awareness building and part of the team launching our high visibility remote checkpoint product for major airports. We are a small, fast growing team. **
*The Role Will: *
Own and execute B2C digital marketing campaigns across channels such as email, web, paid media, and content platforms
Analyze campaign performance using quantitative metrics (CTR, CAC, conversion rates, pipeline contribution, etc.) and translate insights into action
Build dashboards and reports to communicate results clearly to stakeholders
Partner with product, operations, and sales teams to align messaging with real customer needs
Optimize website content and user journeys to improve engagement and lead conversion
Run experiments (A/B tests, landing page tests, funnel analysis) and apply learnings quickly
Help shape digital marketing strategy as the function grows including processes, tools, and best practices included
What We’re Looking For:
2–4 years of experience in digital marketing, growth marketing, or performance marketing
Strong quantitative and analytical skillset; comfortable working with data, metrics, and attribution models
Experience with marketing platforms (e.g., Google Analytics, CRM/marketing automation tools, ad platforms)
Solid understanding of B2C marketing funnels and customer journeys
Ability to turn data into clear insights and recommendations
High enthusiasm for building, improving, and shaping
Self-starter who thrives with ownership and accountability
Exposure in transportation, aviation, infrastructure, or operational B2B environments
Experience executing SEO, paid search/social, or lifecycle digital marketing
Familiarity with SQL, Excel modeling, or advanced analytics tools
Experience working in early stage or highly cross‑functional teams
Job Type: Full-time
*Perks & Benefits: *
Medical
Paid time off
Flight benefits through our airline partners
Company-paid life insurance
*Location: *
Remote, with up occasional travel to station locations in the USA / Canada and our headquarters (Fort Collins, CO)
*Schedule: *
Standard business hours local time Monday – Friday
The Landline Company is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
