TheXMedia produces short-form Instagram and Facebook Reels for service businesses across Canada, including real estate, immigration law, business lending, insurance, and auto services, including recognizable names like Hub Burrito and Mr. Singh's Pizza, mostly serving South Asian communities. We run 50+ active client accounts. Every script follows a tested structure: Hook, Problem/Story, Value/Pivot, CTA.
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The role
We're hiring a Content Strategist to own the client relationship and content pipeline from brief to final script - a strategy-first, client-facing role between our clients and our creative output. You'll manage accounts, build content calendars, lead ideation, and review scripts before they go live.
Client management
- Day-to-day point of contact for assigned clients
- Run onboarding calls, weekly check-ins, and content review sessions
- Pull stories, expertise, and opinions out of clients that turn into viral content
- Manage feedback cycles and approvals
Content scheduling
- Build and maintain monthly content calendars per client
- Coordinate with the production team so scripts get delivered and reviewed on time
- Keep clients and internal teams aligned on deadlines
Ideation
- Research each client's industry, audience, and competitors
- Generate fresh ideas weekly, rooted in psychology and positioning, not trends
- Know what resonates with South Asian diaspora audiences across verticals like real estate, loans, and immigration
Script review
- Review scripts against client brand voice and platform best practices
- Give precise, actionable feedback - not vague notes
- Check every script follows the Hook → Problem/Story → Value/Pivot → CTA structure
- Catch weak hooks, generic setups, and off-brand language before clients see them
You're a fit if:
- You have 1–2+ years at a content agency, with a creator, or running your own personal brand
- You've written or reviewed talking-head or informative video scripts
- You know why content stops the scroll, not just what looks good
- You can manage client relationships independently
- Your written and spoken English is strong and professional
- You understand South Asian communities or diaspora audiences (a plus, not required)
- You want one long-term company to grow with, not a rotation of freelance clients
Who this isn't for: freelancers, part-time help, editors or production staff, trend-chasers without a strategy behind it, or anyone juggling multiple agencies at once.
Why TheXMedia
- Work on content that moves real numbers for real businesses
- Learn the system behind 50+ active client accounts
- Direct mentorship from founders Dhruval Ramani and Kaumil Gajera
- A clear path to Senior Strategist or Team Lead as we scale
- A tight, fast-moving team that picks quality over volume
Languages required: Gujarati, Hindi, English
How to apply: send your background plus any scripts, content calendars, or client work you've done to hr@thexmedia.com, subject line "Content Strategist Application."
