Full-Time, Permanent
As Digital Communications Specialist, you “Take care of Banff” by maintaining timely, accurate and useful information for Banff residents and visitors on the Town of Banff’s primary information channels.
Your experience in producing, editing and publishing web content that is accessible and informative would be applied every day, many times. Your talent for informative and engaging social media publishing and comment monitoring would advance the reputation of the Town, while keeping community conversations constructive and positive. Your ideas and insights into providing clear, plain language information and imagery will help enhance the channels in your control: web, microsites, e-newsletters, social media, display advertising, facility TVs and digital signage.
As an experienced webmaster and content coordinator for social media campaigns, you excel in the latest publishing and analytics tools. You are tackling artificial intelligence problems of inaccuracy and “slop,” and investigating potential AI benefits from website scraping, large data analysis, and automating responses to frequent public questions.
Your references attest to your obsessive attention to accuracy, and timely delivery of content. You are reliable and have been trusted to show strong independent judgement as the “voice” of an organization. You can work independently on your areas of responsibility while embracing team projects and strategic planning. You would rise to the responsibility to represent the interests of our respected municipality in providing information to our community of 10,000 people and 4 million visitors each year.
This role is fast-paced, high-volume and frequently requires last-minute tactics. The small Communications team responds to requests from multiple teams to promote programs, services and calls to action, and you are an important agent in delivering news people can use. You use project management tools to keep content calendars on track, your colleagues updated, and you can pivot with emerging issues and assignments.
We are miserly with tax-funded budgets yet set high goals for engaging people in our special place in the mountains. As a local government, we receive considerable scrutiny for the accuracy, timeliness and effectiveness of the information we share. As the municipality in Canada’s first national park, we welcome a global spotlight on our activities. Digital communications are at the forefront of everything we do.
Your technical competence is demonstrated in Microsoft Office programs, the main social media channels, leading web content management systems and editing software, analytics tools to assess pages and campaigns, and help improve navigation, user experiences, SEO and more. Using plain language, while maintaining a consistent style and tone, is a fundamental strength of this role.
Additional assets would include management of digital display or search campaigns where you report on impressions, CTR, and conversions; photography and video editing; digital asset management experience; digital newsletter publishing or direct email campaigns; or making bold advertising content.
You have a post-secondary degree or diploma in public relations, communications, web design, user experience management, marketing, computer sciences, journalism, or a related field, or similar education and training. You have at least five years of work experience in web management, social media management, and communications, or a combination of education, training and work experience. You would be required to complete a police background check and provide a valid Alberta Class 5 driver’s licence and a clear driver’s abstract.
The position works 35 hours per week and the annual salary is in the range of about $80,000 - $95,000, depending on knowledge and demonstrated experience. This position is well suited to a hybrid position with regular Zoom meetings and at least two days each week in the Banff office, in accordance with the Town’s hybrid benefit procedure.
Working safely is a condition of employment at the Town of Banff. As part of our internal responsibility system, all employees are accountable for adhering to Occupational Health and Safety legislation and Town of Banff safety protocols. The Town of Banff’s safety culture philosophy is one of continuous improvement, so we look forward to your suggestions to make our workplace even safer.
“Taking care of Banff: our Community, our People, our Park.”
To request a full Job Description of this position, please email jobs@banff.ca and identify the name of this position in your message. We look forward to your cover letter and resume, and any supporting portfolio examples, demonstrating how your experience, education, passion and skills will enhance this key role for the Town of Banff.
Closing Date: October 18, 2026
Apply at https://banff.ca/jobs
