Travel Lakeland

Travel Lakeland, a regional tourism brand, is the official Alberta’s Lakeland Destination Management Organization (DMO). We are the collective voice for tourism in the north east and dedicated to working within the industry and in partnership with businesses and operators to create must-visit attractions, events and transformational experiences to grow the visitor economy. We market those memorable products and experiences to the rest of the world.

Our Mission is to provide a uniquely authentic, inclusive and transformative tourism experiences that showcases the natural beauty and wonder of the region, its diverse cultural heritage, rich culinary experiences, and diverse cultural traditions.

Brand Promise:

Travel Lakeland DMO promises to deliver an exceptional travel experience that embodies the essence of "AUTHENTIC ALBERTA." We are dedicated to showcasing the region's natural beauty, indigenous traditions, rich history, and diverse recreational and cultural activities, ensuring that every visitor leaves with a transformative experience.

At the heart of Travel Lakeland DMO's identity lies the Indigenous and Settlement histories, particularly in the Victoria Historical District. We are deeply committed to honouring and promoting this invaluable cultural heritage. To fulfill this commitment, we actively support and aim to collaborate with initiatives such as Métis Crossing, The Kaylna Country Eco Museum, The Economusee Artisan at Work Network, and the Alberta Iron Horse Trail. These initiatives are vital in preserving and highlighting the region's significant recreational, culinary, cultural, and educational offerings.

By fostering strong relationships with these initiatives, we enable visitors to forge meaningful connections with Lakeland's diverse local cultures and traditions. We aim to facilitate a profound understanding and appreciation for the region's rich history and diversity, allowing travellers to engage authentically with the Lakeland experience.