Trotman Auto Group

Recognized as one of the most innovative dealer groups in Canada, Trotman Auto Group, also known as "TAG"​, is an industry-leading, diversified dealer group representing 14 major OEM brands through 13 dealerships located across British Columbia.

At TAG, we take a different road. We lead with our core values and we are deeply committed to delivering exceptional customer experiences. We appreciate that our customers entrust us with one of their most important purchase decisions, and we work hard to earn that loyalty. We are known to have a palpable "buzz"​ when you walk into one of our stores with breakaway spirit and organizational culture.

Our business is a people business, and we constantly invest in our team’s development. We operate our own TAG University and TAG Leadership Academy, with proprietary curriculum and advanced leadership coaching. We are purpose-driven, performance-oriented and principles-led.

Once you’re part of the team, you’re part of the TAG family.

We don't just expect the change; we are part of it. We are the proud recipients of the following;

Awarded Canada’s Best Managed Company for nine consecutive years (2017 - present), earning us the prestigious Platinum Club designation, the program recognizes leading privately owned Canadian businesses for world-class innovation and operational excellence. TAG has consistently demonstrated industry leadership through sustained growth, strong profitability, and exceptional employee retention, maintaining its position among Canada’s top-performing organizations year after year.

Awarded the Canadian Automotive Dealer’s Association’s Industry Laureate Award for Business Innovation - TAG was awarded for initiatives that significantly enhance performance and broaden the scope of business across the Industry.