DETAILS
Location: Charlottetown, PEI
Contact Length: 2 months
Position(s) Available: 1 position
Employment Type: Contract PT
Wages: $20/hr. Preference given to current or future tenants at Brown’s Court.
Hours: 25-40 hours a week, Monday to Friday
Responsibilities
As a
Content & Social Media Coordinator for Brown’s Court, you will be the face of the brand. You will live and breathe the digital culture of Brown’s Court and let it come alive in the minds of our followers. You will also be responsible for Organic search goals, which means weekly blog posts that align with campaigns. Here are your goals :
Influencer collaboration: 2 local collaborations
Instagram : 10 leases
Organic search : 8 leases
Instagram
Current following : 54
Follower Goal : increase x20 followers a week (8 weeks) = 300+
Key Responsibilities
Content Creation
- Create engaging content for META & Youtube (posts, reels, stories, short-form video)
- Capture on-site content (events, spaces, people, behind-the-scenes moments)
- Edit videos and graphics using tools like Canva, CapCut, Adobe, or similar
- Write captions that align with brand tone and platform best practices
Social Media Management
- Schedule and publish content using monday.com
- Monitor comments, DMs, and community engagement
- Respond to messages and comments in a timely, brand-appropriate way
- Stay on top of platform trends, sounds, and formats
Planning & Coordination
- Lead with monthly content calendars and campaign planning
- Support launches, events, and activations with coordinated social coverage
- Collaborate with internal teams (marketing, leasing, events, partnerships)
- Monday board must ALWAYS be up to date – planning must be 1 month in advance
Lead Generation
- Postering/flyering on campus and near campus (if applicable)
- Surveying near and around campus (if applicable)
Analytics & Optimization
- Track performance metrics (reach, engagement, growth)
- Provide basic reporting and insights
- Help optimize content based on what’s working
- CRM : Hubspot
- Content Tools: Canva & Meta Business Suites
- Docs & Reporting: Google workspace, basic analytics – leases
Things We Look For
- Leading your project from A to Z
- Trustworthiness: Be on time with work, show organization always – using monday.com – keep your boards clean & updated
- Problem Solving: Coming to the table with proposals and solutions thought out before asking for help
- Task Prioritization & Deadlines: Be on top of your deliverables – we will work on workback schedules together
- Run checklists to get work done and break big things into smaller tasks
What is University Apartments?
At University Apartments, we manage beautiful and affordable student housing to ensure that students across Canada can make the most of their university experience. It’s our priority to offer the best furnished accommodations for students in our cities, with a focus on good management, convenience and safety in our buildings.
We incorporate our core values of diversity, discovery, and design in everything we do, in every student apartment we build, and in every student community we foster. We aim to support students of all backgrounds, perspectives, cultures, identities, orientations, and experiences.
Our fully furnished student apartments are tailored specifically to students’ needs, like lots of storage with individual and common study spaces. Sustainability is of utmost importance to us. We monitor the environmental impact of all of our design and construction choices.
University Apartments is strongly committed to equity and diversity within its community. We encourage applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities.