Original job description
Upptic is a leader in the mobile games ecosystem as a proven provider of best-in-class games growth services, analytics, and automation tools for partners at any stage in their game's lifecycle.
Upptic is seeking someone passionate about helping game studios succeeed by driving high performing user acquisition campaigns. You will work with our developer studios as well as our internal User Acquisition, Creative and Engineering teams to drive optimal outcomes and measurable results for our client’s games. This is a unique chance to join a rapidly growing startup in a booming industry that already who a measurable track record of success. Your work will have a direct impact on both client and company financial success.
You will directly own UA channel operations and performance for key channels in Upptic portfolio that may include Meta, TikTok, Google Ads, Apple Search, AppLovin, Unity and others. Upptic is uniquely positioned for UA success with our in-house software platform that automates UA reporting, ad uploads and other core UA work to give our team and clients unique advantates.
Upptic is a merit driven organization, and we pay a significant discretionary cash and equity bonuses based on individual, team, and company performance. Those who are hungry and motivated, this is the right place for you!
What you’d be doing:
Own performance of key performance marketing channels for your segment of a $100M+ annual UA portfolio
Execute campaigns across various ad platforms including Facebook, Unity, ironSource, Applovin, Google, Apple Search Ads, Snapchat and TikTok
Optimize and analyze campaign results to maximize campaign ROI
Conduct data analysis and leverage data visualization tools to measure effectiveness, drive efficiency, and develop impactful insights across the organization
Work cross functionally with our UA Strategy Leads, Creative Team, Software Team and game developers to maximize UA outcomes.
Work Experience:
3+ years of professional experience in paid User Acquisition for mobile apps marketing with an understanding of app store optimization
Passion for video games a must
Experience in working with $100K+ Monthly budgets
Demonstrated ability to meet revenue goals and drive post-app install metrics
Proficiency in Excel, Google sheets to perform fundamental analysis
Skilled in data synthesis and developing narratives to communicate results
Kind, collaborative, and self-motivated with a stellar work ethic
Experience with attritbution providers such as Appsflyer, Adjust, Singular and Gamesight
