About the role
Uride is looking for a hands-on Growth Marketing Opportunity to own both sides of its marketplace - drivers and riders - across Canada. This is a builder role: you'll set up the channels, run the campaigns, write the briefs, manage the budget, and report on what's working. You'll report directly to senior leadership.
What you'll do
Driver Acquisition
· Own the full driver recruitment funnel across all active Uride markets
· Build and manage acquisition channels: paid social, search, referrals, community outreach
· Partner with City GMs on local driver supply targets
Rider Acquisition & Growth
· Drive first-time rider volume across cities through performance marketing
· Own and allocate the marketing budget across channels; report on ROI to leadership
· Build viral and referral loops to reduce paid CAC over time
· Coordinate promotions and local market activations
PR & Press
· Manage the external PR writer relationship and content pipeline
· Develop and maintain an editorial calendar of story angles
· Identify media opportunities tied to company milestones, city launches, and driver stories
· Build Uride's share of voice in Canadian rideshare media
Communications & Brand
· Own all outbound comms: email, push notifications, and in-app messaging
· Maintain consistent brand voice across all channels and markets
· Produce campaign briefs, copy, and creative direction for design partners
· Support City GMs with lifecycle campaign assets and messaging templates
WHAT SUCCESS LOOKS LIKE
· Driver applicant volume & funnel conversion rate
· First-time rider acquisition cost (CAC) by market
· Marketing budget ROI across paid channels
· PR coverage volume & share of voice
· Email and push open rates, click-through, and campaign-attributed rides
· Lifecycle campaign engagement (in partnership with GMs)
Qualifications
Must Have
· 5+ years in growth, performance, or integrated marketing - you've run campaigns start to finish
· Strongly data-oriented - comfortable pulling reports, interpreting metrics, and making decisions based on numbers rather than gut feel
· Hands-on experience with paid social and search (Meta, Google, TikTok)
· Strong writing skills - you can produce clear copy without heavy editing
· Comfortable owning a budget and defending spend decisions with data
· Self-starter who can operate without a large team or agency support
· Experience working in a fast-moving, multi-market or platform business
Nice to Have
· Rideshare, mobility, or marketplace experience
· Experience managing a PR agency or freelance writer
· Familiarity with driver or gig worker audiences
· French language skills (asset for Quebec expansion)
