Why Join Us:
At Vireo Video, we're striving to be the best YouTube marketing agency in the world. Join us and work with amazing brands, including Fortune 1000 companies, lead high-impact projects, and have the opportunity to grow into a leadership role.
We specialize in developing custom YouTube strategies to come up with a brand’s next best videos, video optimization through YouTube SEO and packaging, and managing YouTube advertising campaigns that convert viewers into Customers.
We’ve been fortunate to work with some amazing brands, including GitHub, Intercom, Ninja Trader, Eckhart Tolle, Best Buy, Remitly, PolicyMe, Thinkific, and a few so prolific we can't even say.
Also, our team is amazing, we have the best team of people. Enjoy coming to work, and work with smart, empathetic, and highly proficient people.
Job Overview:
Vireo Video is looking for a Strategist to lead and support YouTube strategy for client accounts, turning audience insights, performance data, and competitive research into clear recommendations that drive growth.
This role is ideal for someone who understands what makes content perform on YouTube, from topic selection and audience fit to packaging, retention, and channel positioning. You’ll lead the creation of YouTube Blueprints, guide ongoing strategy for client accounts, and work closely with Account Managers and internal teams to turn strategy into action.
Roles & Responsibilities
Client Strategy Execution
- Lead the development and presentation of YouTube Blueprints (strategy plans) for clients, including packaging, SEO/AEO, growth tactics, and content recommendations
- Conduct in-depth channel audits, competitive analysis, and keyword research
- Own the strategic direction for assigned client accounts, ensuring recommendations are clear, prioritized, and aligned with client goals
- Translate data (CTR, audience retention, watch time, etc.) into actionable recommendations
- Ideate strong, research-driven content and packaging ideas (titles/thumbnails) that align with client's goal
Strategic Analysis & Reporting
- Analyze channel and video performance to find opportunities for improvement
- Use YouTube analytics, third-party tools, and market research to inform future strategy
- Support ongoing improvements to the Blueprint product and strategic delivery
Internal Support
- Share best practices with the broader team on YouTube updates, optimization, and ideation
Core Competencies
- Strategic Expertise: Deep understanding of YouTube, content strategy, and channel growth tactics across diverse industries and audience types.
- Analytical Thinking: Ability to interpret complex performance data (CTR, retention, traffic sources) and turn insights into actionable recommendations.
- Creative Problem Solving: Skilled at developing creative, data-informed solutions to unlock client growth and overcome content or performance challenges.
- Mentorship & Coaching: Able to motivate and guide teams toward shared goals while holding them to a high standard
Qualifications
- 3 to 5+ years of experience in YouTube strategy, content strategy, channel growth, or digital media strategy
- Proven experience developing YouTube content strategies for brands that use educational, thought leadership, or value-driven content to grow awareness, trust, and business results.
Our Values:
- People First: We prioritize compassion and teamwork while having fun
- Kaizen: We practice continuous improvement of ourselves and our work
- Integrity: We uphold trust through transparency and honesty
- Creative: We nurture a culture where creativity flourishes
- Results Oriented: Driven by outcomes, we align goals with success
Compensation & Benefits:
- Base Salary: $60,000 – $70,000 CAD based on experience and location
- Candidate must be located in Canada.
- Benefits: Health & dental coverage after 3 months
- Paid Time Off: 2 weeks vacation
- Paid holidays during the winter break (5 days)
